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    Asus Co-CEO: MacBook Neo ist ein „Schock“ für die PC-Industrie

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    39 Kommentare

    1. moolcool on

      Besides gaming, I don’t think there’s any price segment now in which the best computer to get isn’t a Mac. Windows 11 doesn’t help things here either.

    2. Pickel_Bucket_317 on

      I agree. Tell Autodesk to make a native version of Revit for it and I’m sold. Otherwise it’s a pc for me.

    3. MonstersinHeat on

      I definitely plan on purchasing a pink one this Xmas
      for my niece. She’s 10 and it will be her first computer that is just hers to use. Right now the family uses a Windows 11 laptop.

    5. Sov1245 on

      The MacBook Neo is the best value laptop right now. The next best value is the MacBook Air.

      Every high school and college is going to be flooded with the Neo. They’re going to sell millions.

    7. fegodev on

      Kinda like a dejavú: Apple released the first iPhone, shocking the industry, Google releases Android. Apple releases a crazy good and cheap laptop, Google is about to release Android Desktop (though, Android phones already let you play AAA games from your Steam library and also let you install Linux apps). Meanwhile Windows is completely lost.

    8. Mountain_rage on

      Asus should probably raise their concerns with Microsoft or more fully embrace Linux.

    9. emcee_gee on

      I wish I could’ve been a fly on the wall in the Microsoft executive offices when the news of the Neo started coming out. Their strategy has been to force users to accept a bunch of crap against their will because there hasn’t been a viable alternative. Now there’s a viable alternative, so… I have to assume the news was met with panicked chaos

    11. FutureMess on

      I hope it bends Microsoft over and makes them feel violated, just like everyone else they have been taking advantage of…..

    12. ckglle3lle on

      MKBHD made a good point that this thing is very easy for Apple to make. It basically just leverages their existing supply chain effectively and even at the price point Apple is likely still making a tidy margin on it. Even other PC makers that could make something like this (and it’s not many) can’t make it a particularly viable revenue generator. Makes the whole segment that less appealing for any other company to commit to.

    13. gonewildecat on

      I got a free Chromebook a few years ago. It suffices for what I need, I’m still going to get a Neo. I miss having a Mac.

    14. UnknownSampleRate on

      8GB RAM though? Come on, man. 

      Is this because all the AI tech bro leaches have been driving up memory prices? 

      I mean, 16GB would be laughable, let alone 8. 

      That said, maybe I’m missing the point and it’s designed to perform more efficiently. I dunno. 

    15. FayeDoubt on

      Think the macbook neo can run WoW and Dota 2 well enough? Asking for a friend

    18. SparkyPantsMcGee on

      This move by Apple feels like a simultaneous take over of the market Chromebook has on High Schools while also kicking Microsoft while they’re down.

    19. RichardDr on

      The real story here isn’t just that Apple made a cheap laptop. It’s that they’ve eliminated the last good argument against buying a Mac — the price premium.For years the pitch for budget Windows laptops was „good enough for the money.“ But when Apple can match or beat that price point with better build quality, better battery life, and an OS that doesn’t treat you like an ad target, the entire value proposition of cheap PCs collapses.The ripple effect is what interests me most. PC manufacturers now have to compete on actual quality and user experience instead of just undercutting on price. Asus is right to be worried — but consumers should be thrilled regardless of what they end up buying, because competition at the bottom of the market just got real.

    20. Gsgshap on

      I don’t really get the hype. Like if you really want a Mac book it’s a great deal, but why are we acting like you can’t get a perfectly adequate windows laptop for $500?

    21. troll__away on

      Apple sensed blood in the water with how bad Microsoft has been screwing up lately.

      Affordable. Does what it needs to do. Isn’t riddled with AI. Plays nice with your (likely) iPhone.

      Hopefully this is a reality check to these companies that they can and will get undercut with the garbage products that have flooded the consumer market these past 5 or so years.

    22. m4ttj00 on

      Only 8gb ram, though. I feel like that’s the bare minimum for even a cellphone these days.

    23. e1epi on

      It’s not just the price it’s also the fact that they are not forcing „AI“ down your throat with it.

      Yes it has some „AI“ features but it’s not in everything everywhere and not something that cant be ignored or disabled.

    24. dylan_1992 on

      Apple’s fully integrated supply chain makes this possible. Yes, you can make a PC with similar, even better specs than the Neo at the same price.

      But the sum of parts will be less. Durable build quality, weight, performance, battery life, speaker quality will be shit compared to the Neo. Neo just works right out of the box and will continue working.

    25. Psychoanalytix on

      I’ve been on pc for creative work for quite a while. I’m going to go to Mac for my next work station when I need to upgrade. Microslop has really fucked themselves in the last year.

    26. redbatt on

      I’m so confused as to why people say this is good value (not in terms of the product). But at Costco the m4 MacBook Air has been $750 forever? It’s a larger screen and 16gb of ram. Like I think that clears the neo for slightly more

    27. HamburgerDude on

      I wish you could get a model that had more memory it would be perfect for DJing. 8GB isn’t enough when you have thousands and thousands of tracks in your database, start using STEMs and effects.

    29. Rldg on

      This is the price Microsoft pays for treating their consumer business like the enterprise.

      This type of move is exactly what the Surface line is supposed to be able to respond to. But, Windows…. 😩

      Considering Windows 11’s ugly last few years, hats off to Apple. Killer move.

    30. chambee on

      The killer here is that other pc makers have to pay Microsoft for the OS. Apple can just throw theirs away for free. So cutting down price on cheap laptop with MS bloat is going to be a battle. Get people in the ecosystem is even easier now that people have iOS product that they know well and trust.

    31. demonslayercorpp on

      My MacBook the year I got it the and the day it came out, has a ‘birthdate’ of a year and a half earlier. Apple prepared for the memory shortage and tariffs and trump, and is going to sell every single one of those units. Who knows after that. I would suggest to get this computer

    32. Vaxtin on

      MacOS should gain a decent market share from this, and I think it’s just the beginning of them trying to enter low cost PCs. Mac mini is a power house, yet still cheap — I wonder how cheap they can get one using A19.

    33. happyscrappy on

      I strongly feel the big shock to the PC industry is going to be when they finally have to give in and support something other than x86 (inc. x86-64).

      That’s what’s making it possible for Apple to make this machine so capable so cheaply. Low-end PCs are moving to be phones/tablets in a different form factor. And that requires system-on-chips to make them as cheap and power efficient as that.

      I know the Qualcomm ARM PCs are flailing in the market right now. But something has to give eventually. This portion of the market will shift to machines built like a phone/tablet. And if it isn’t by moving to PCs built that way then it’ll just be by moving away from PCs to phones/tablets (two-in-ones).

      Asus, for example, is currently a pretty big PC maker and not a big phone maker. So they have reason to try to make a PC that fits this mould instead of risking losing their customers to a phone maker.

    34. highelf on

      …I mean, Twin Lake is plenty good but all these asshats weigh it down with bloatware and AI and all this other nonsense. Let’s go Apple silicon.

    35. account_for_norm on

      Yeah. I saw that, and my immediate reaction was, this is over for pc.

      The timing is also so apt. Microsoft is struggling. Apple will not be viewed as cheap, the they would have, if they had come up with this in 2010, coz the performance is going to be just as good for a casual user/student.

      This is a big deal. This is a gateway drug for macbook. 

      I could be wrong, but in next 10 years, looking back, this move will have had huge impact on pc decline.

    36. Hour_Source_4038 on

      A year or two ago people were mocking Apple for falling behind in the AI game, and now they’ve just completely obliterated the consumer laptop scene. Looks like they ain’t doing as bad as people were saying

    37. intelpentium400 on

      I’m sure this will dominate the teen market. Get them on iOS early and they’ll be MacBook Pro customers later

    38. FrenchDipsBeDrippin on

      Windows OEMs have been building e-waste at this price point for years. Time to step your game up.

    39. Dezmanispassionfruit on

      This is the perfect time to be a part of an Econ class. Apple is purposely using aggressive pricing right now to further capture the windows ship abandoners, but those too reluctant to jump aboard Linux. I used to be a staunch Apple hater, but DAMN they are geniuses and their timing is almost always perfect.

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