Die letzte Google-Suche

I put „google trends“ into google trends itself and found it peaked 14 years ago. That led me down a rabbithole about Google’s position as the only platform that succeeded by sending you away as fast as possible. Something that once led to dominance and recognition, and now the very thing it’s trying to kill.

The essay also lands on an asymmetry I havent seen elsewhere: that we document human births but often never remember the last times of habits that we do. Tech on the other hand seems to have obscure beginnings, but very documented ends. Perhaps we’ll know the last google search; or maybe it will be absorbed without much consequence. But even so, even if google eventually becomes just a plank on the bigger ship it carries, I suspect we’ll know the ship’s last voyage.