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    1. FunkyKissCool on

      Last time I talked with colleagues that were close to retirement, they were 55-60 and completely loaded with money, making great plans for the years to come. And with the younger ones we were saying that looking at our financial situation, we were going to be more Freedom 80…

    2. Odd_Secret9132 on

      I’m not bad when it comes to retirement funds, but I know it won’t be enough.

      I realistically expect to work until I’m at least in my late 70’s. The way it’s going, I’ll probably get written up for missing work to attend my own funeral….

    3. Gen Xer checking in.

      When those ads were on I was a teen, and 55 was so ***OLD***…how could you ***NOT*** retire then?

      Now I’m close to that age, and 55 is so ***YOUNG!*** Retiring at 55 is ***IMPOSSIBLE!!!***

    4. RoyallyOakie on

      I remember seeing those Freedom 55 commercials as a kid. I was thinking, „Big deal, retire at 55.“ I’m now fairly certain that I’ll be dying on the job.

    5. unlovelyladybartleby on

      I recently talked with my mom (young boomer) about Freedom 55. She feels angry and betrayed because she didn’t get to retire at 55 and *literally did not understand that it was an ad for a savings program you had to enroll in and contribute to.* She saw the commercial and thought „oh great, the retirement age will be 55 for me“ despite being a SAHM until 40 and having zero savings.

      Media literacy was dead before I was born

    6. Ketchupkitty on

      If you’re young and you’re reading this for the love of God forgoe the car payment and invest. The average car payment in this country costs more than some people’s mortgage, that amount of money invested will make you a multilionare at retirement.

    7. wind-of-zephyros on

      is gen z the target here because i have no idea who the freedom 55 guy is and also i never imagined i could retire by 55, MAYBE i can own a house when im 55 lol

    8. BvbblegvmBitch on

      That’s where you’re wrong, financialpost. I’ll be dead long before I reach 55 from some sort of micro-plastic fueled, mutated cancer.

    9. wet_suit_one on

      Interesting…

      My sister retired at 53.

      It can still be done, but you do have to commit to it. Pretty fiercely as well. I could not do what she did to retire by 53.

      ETA: To be clear, there’s almost no way I’ll be retiring before 65 though. 14 more years to go. Woo hoo!!!

    10. ProofByVerbosity on

      Gen Z? I’m in my 40’s and I wasn’t planning on retiring in Canada. Just not realistic anymore, As if retirement is an option for most of Gen Z. But they can cross their fingers that by then UBI has already been established and AI has it all taken care of.

    11. stopmyhamster on

      Fuck, at least change the work week to 4 days a week. We get it, we’ll have to work until 71 probably. But at least do that. Fuck.

    12. Irreverent_Bard on

      Just a reminder that freedom 55 started when granddad was keeling over at 65 from a life of being overworked. Most people have no idea how expensive geriatric medicine and care will be when they are 65 and after a lifetime of poor health choices start showing up.

      And if you’re lucky to not have debilitating disease, your bodies are not designed for longevity. Things break down.

      What kills me is how many people are trading in their 20/30s to work for a corporation that pushes them out the door before age 60 when the cost of schooling and elderly care for your parents are at its peak.

      Our economy and existing practices were created at a time when people didn’t live long enough to see 70.

      We are not prepared economically for a world where there will be just as many people in their golden years as there are in their prime working years.

    13. I can’t understand why headlines like this are always phrasing it like this a new thing. I’m GenX and I will be working until I MAID. Between me and all of my GenX friends, Zero of us own a home. This has been the reality for many for a long time.

      EDIT: I just realized its a click-bait heading and I totally got sucked in lol

    14. Objective-Apple7805 on

      I was comfortably on the Freedom 55 track … then I got married and had a kid. And then twins.

      Now it’s Freedom 61 (next year). My wife gets Freedom 55 though, so all is not lost.

    15. PleasantDreamsicle on

      Don’t hate me. I really paid attention to those ads and the Bobby Orr (?) quote with sociabank: “if you count your nickels and dimes, the dollars will count themselves”.

      I retired – through hard work and a lot of luck – at age 53.

    16. 2EscapedCapybaras on

      My brother turns 70 in April and he’s still working sheet metal. Life choices and an oops baby will do that for you.

    17. Infamous-Mixture-605 on

      Many Canadians were working into their late 60s and 70s, even back when those Freedom 55 ads were playing.

    18. **By the time Gen Z is 55 there won’t be any jobs, so no, they won’t be working**

    19. slumlordscanstarve on

      Bold of you to assume the lost generations will have actual jobs or even be able to find work.

    20. Retirement age has been 65 for a long time. This 55 number is made up and insane. Even people who retire at 65 don’t seem to be a want to retire and end up keep working.

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