EXO Kai zum neuen Markenbotschafter der französischen Sportmodemarke LACOSTE ernannt

[News](https://www.slist.kr/news/articleView.html?idxno=719860)

Translation Courtesy [kai__press](https://xcancel.com/i/status/2027168172227403868)

>French sports fashion brand LACOSTE has chosen KAI to be their new Brand Ambassador.

>LACOSTE stated, „His tenacity and focus, coupled with his on-stage strength and controlled energy, are reminiscent of the crocodile, our brand symbol. We decided to have KAI join as our brand ambassador because we believe that the tenacity, spirit, and style philosophy championed by tennis legend and brand founder René Lacoste naturally align with KAI’s artistic approach.“

>KAI stated, „I’ve always been impressed by LACOSTE, a brand that began in sports and expanded into style and culture. I’ve experienced the brand’s energy and direction firsthand through fashion shows and campaigns, and I’m thrilled to now be able to create a deeper story together as an ambassador.“

>KAI plans to continue his work as a LACOSTE ambassador through various campaigns and brand activities in Korea. Working with KAI, Lacoste aims to strengthen its image.