Von der Begeisterung zur Pleite: Der Hype um Kaukekse in Dubai bricht zusammen, da die Verbraucher den Trend ablehnen
https://koreajoongangdaily.joins.com/news/2026-02-26/business/economy/From-buzz-to-bust-Dubai-chewy-cookie-hype-crumbles-as-consumers-cool-on-trend/2529109
7 Kommentare
Uh oh here come all the smug redditors who hate people enjoying things.
The person Han in the article is hilarious—they say they don’t even like sweet things but were trying to eat one a day in January for…what reason?
i didn’t try the cookie but i did get a dubai chocolate hotteok in daegu and that was heavenly. i’ll have to try the cookie before they go away
My local Le Bon Mariage went from people hovering around in the lobby asking when they’ll be ready to not being able to get rid of them all
This happens when a large company steps in. Paris Baguette bought a lot of kadayıfs to make these cookies, and the rest of the small businesses had no choice but to make clumsy cookies. People were disappointed to eat cookies that lacked ingredients, and the trend eventually died down.
I was at Paris Baguette this morning and they had a Dubai Choco something something Tart for 7000₩ next to a regular egg tart for 2900₩ so obviously the market hasn’t been effected just yet but I’m looking forward to people emptying their stock of it for cheap. 8 years ago costco had Barqs Root Beer for like 6 months and I snagged 3 24 packs at the tail end for like 8000₩ each. It pays well to be late to the party.
Are we really surprised? Us Koreans are like 6 year olds with world’s worst case of ADHD. A ‚viral‘ trend or a fad barely lasts a full month.