Der Wahlsieg von Donald Trump im Jahr 2024 hat die gesellschaftliche Akzeptanz von Vorurteilen erhöht. Die Studie zeigt, dass Gruppen, auf die sich Donald Trump während seines Wahlkampfs konzentrierte, einen Anstieg sowohl der wahrgenommenen Akzeptanz von Vorurteilen als auch der selbst gemeldeten Vorurteile gegen sie verzeichneten.

>Following the 2024 United States presidential election, new evidence suggests that negative political rhetoric continues to shape how Americans express prejudice. A recent study reveals that groups targeted by Donald Trump during his campaign experienced an increase in both the perceived acceptability of prejudice and self-reported prejudice against them. This [research](https://journals.sagepub.com/doi/10.1177/01461672251411348) was published in the Personality and Social Psychology Bulletin.

>Political campaigns help shape the unwritten rules, or social norms, that govern how people act and speak in everyday life. Because individuals naturally want to fit in, they tend to hide their prejudices when society disapproves of them. However, when a prominent political figure openly uses derogatory language against specific groups, it sends a signal that these negative attitudes are now socially acceptable.

>This public validation acts as a form of permission, providing evidence to ordinary citizens that they are justified in expressing previously hidden biases. Scientists observed this exact shift in social expectations following the 2016 election of Donald Trump. After his initial campaign, voters across the political spectrum agreed that expressing prejudice against specifically targeted groups, such as immigrants and Muslims, had become much more acceptable.

>For the current study, researchers wanted to test if Trump’s 2024 reelection would trigger a similar reaction in a different political climate. During the 2024 campaign, the candidate repeated harsh rhetoric against several minority communities. The researchers designed their study to see if this continued exposure to hostile political language would again desensitize the public to hate and alter personal levels of prejudice.

>“This is a replication study, suggested by Sam Arnold, the first author, to look at Trump’s effect on how people think prejudice is acceptable to express,” explained corresponding author Christian S. Crandall, a professor of psychology at the University of Kansas.

[removed]