Heineken will angesichts des Einbruchs des Bierabsatzes bis zu 6.000 Arbeitsplätze durch KI-„Produktivitätseinsparungen“ streichen
https://www.cnbc.com/2026/02/11/heineken-slash-6000-jobs-ai-productivity-savings-.html
Heineken will angesichts des Einbruchs des Bierabsatzes bis zu 6.000 Arbeitsplätze durch KI-„Produktivitätseinsparungen“ streichen
https://www.cnbc.com/2026/02/11/heineken-slash-6000-jobs-ai-productivity-savings-.html
35 Kommentare
Tired of the same bullshit “AI” slop excuse from companies doing layoffs
“AI is drinking beer now so we don’t need real beer”
– CEO, probably
Companies that announce they’re trading workers for AI are also trading sales to me for no more sales.
Cutting 6,000 jobs during a sales slump feels more like cost-cutting than AI magic.
More like, nobody likes our skunky ass beer and gen Y isn’t as addicted to alcohol as much as all the previous generations, so we are reducing production and laying people off.
Gen Z ain’t drinking as much. These companies haven’t diversified. But sure…AI productivity savings…
Something tells me Heineken does not have the engineering talent to implement AI systems
Sales of shitty tasting beer is down. Let’s cut a majority of our force and use AI as an excuse.
Good way to make sure nobody has any money to buy beer.
They can lose all their jobs and just stop making it and I wouldn’t even notice
Lmao. Probably the lamest excuse in the world of AI. Sure beer sales is down, but replacing 6000 jobs in a brewery with AI sounds like a hoax
It in no way is due to Heineken being trash beer.
Budweiser in a green bottle.
Have we tried using ice cold beer to cool ai data centers?
Insider alert: AI is def not justifying those layoffs
I will continue my boycott of Heineken that has been in effect since I got out of college.
Guess I won’t be drinking any of their beer again 🤷♂️
Neat. Glad they announced it so I can not ever buy their product again
Is it savings because of declining sales, or is it because of AI? It’s right there in the title, think people, think..
AI kidnapped the decision makers
Real headline should be “we want to increase profits and this gives us a reason to fire people and tell everyone else to work harder with “AI””
AI washing layoffs has reached meme level
Remove “in AI productivity savings” and read again.
„Mr. CEO, we have a problem! Sales are down because all the other big corporations are firing their employees and replacing their jobs with bullshit AI systems! Those are our customers! Now they don’t have money to buy our products!“
„I have the perfect solution, Johnson. We’ll fire thousands of *our* employees and replace them with bullshit AI systems! That’s sure to raise our profits!“
AI is the most recent excuse/smokescreen to improve optics around layoffs to avoid or prevent potential drops in stock values. I think the reality is that they’re selling less beer, and blaming the layoffs on AI is a convenient scapegoat. I doubt it will work forever, but they might not be thinking too far ahead.
Oh, where will I buy skunky beer in green glass now?
Heineken? Fuck that shit. Pabst Blue Ribbon!
Looks like I’ll have to continue not buying Heineken
LLMs will brew all the beer in 6-12 months!
6,000 people and none of them told you your beer was shit?
Def not buying even more so now
It’s an excuse. Saying it’s partly responsible is a joke. It’s that they gave declining sales and want to cover that and AI is a great excuse right now. 2027 they’ll lack that excuse so this is cashing in the blame AI chips for massive layoffs they were going to do even without AI.
Anything except making it cheaper
How about beer sales are down across the world.
Getting fully behind the war on fun seems like a bad idea for a beer company.