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    Die schottische Craft-Beer-Marke Brewdog steht zum Verkauf


    Die schottische Craft-Beer-Marke Brewdog steht zum Verkauf

    https://www.bbc.co.uk/news/articles/c7951yl59lxo

    Von DuskytheHusky

    View 18 Comments

    18 Kommentare

    1. Nuthetes on

      „The company said it had taken the decision after „operating in a challenging economic climate““

      That seems corporate talk for the CEO is a cunt so people have stopped buying our product

    2. Electricbell20 on

      It’s hard to stand out in a world where every hipster and their cardigan are brewing IPAs. There’s only so much hops people will take before switching over to the next beer type.

      Nearly 10 years is a good run but it wasn’t going to last forever without moving with the times. Also, being a cunt isn’t a good idea too.

    4. Und3adShr3d on

      Thats a funny way of saying „We ruined our best beers by changing ingredients and ABV and our CEO is a massive cunt.“ That’s why they’re selling.

    5. downfallndirtydeeds on

      Shame for all the people working there

      The company really had something going and the beer is nice but most people I know actively avoid buying it because the founder and face of the brand is such a collosal twat

    6. StrongAverage1832 on

      I still remember the first time I had brew dog and did drink it fairly regularly from then until I realised what a dick the owner was. Haven’t had anything in probably 5 years. I am their target demographic and I am sure I am not the only one who doesn’t touch it.

    7. CptnBrokenkey on

      Which CEO are you all talking about?

      Brewdog’s biggest scandal is the last funding round, which basically means all existing shareholders get nothing.

    10. ProtonHyrax99 on

      Surely all the “investors” will get a cut, right?

      “Equity for punks” couldn’t possibly have been a scam, right?

    12. Street_Grab4236 on

      Ultimately, BrewDog has been surpassed. I live in Glasgow and, even if we pretend the owner of BrewDog isn’t a cunt, let’s say I want to go into town for a pint and some food:

      I could go to BrewDog’s faux hipster, cookie cutter establishment and pay £15 for a burger, £4 add-on for chips and between £4-8 for a pint dependent on what I get.

      Alternatively, I can go to an independent brewery, West Brewery, get a way better beer for a fiver, sit outside in Glasgow Green and pay £17 for a better burger and chips.

      Why on earth would I pick BrewDog instead?

    13. 0121dan on

      I’m not a particularly ‘moral’ in my purchasing decisions, but ever since I learned about the CEO, I have actively avoided buying their products. The man is insufferable and hides behind his Autism to justify his behaviour.

    14. cragglerock93 on

      >Last month, the company halted production of gin and vodka brands at its distillery in **Elgin, Aberdeenshire,** in order to „sharpen“ the businesses focus.

      Come on, BBC.

    15. newtoallofthis2 on

      The strategy since BrewDog received a £213m investment from private equity firm TSG (in exchange for a 23% stake) in 2017 has been all about top-line growth, and the business has failed to make a profit since that date. As part of the deal, TSG received an 18% compounding coupon that has so far earned it a total of more than £600m, which BrewDog now owes. This payment will be made when the brewery is either bought in a trade sale or undertakes an initial public offering. 

    16. jodrellbank_pants on

      How to kill you brand by showing your curtains don’t match your corporate carpet.

    17. BCircle907 on

      I used to work for a PR firm that specialised in fmcg, alcohol, etc. Had a call with the CEO, right when brewdog was just starting out. Never before had I met a more odious, smug, cunty individual, and it’s hard to think of anyone like that since.m

    18. Sutty100 on

      I think they did a Thorntons (devalued their brand by selling in Tesco’s etc) when they went into Wetherspoons

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