Jim Farley, CEO von Ford, sagt, „der Kunde hat gesprochen“, nachdem sein Elektrofahrzeuggeschäft im Jahr 2025 fast 5 Milliarden US-Dollar verloren hat

I feel like *everyone* has been screaming for affordable EVs, not luxury EVs, for years upon years now. But I guess if you’re a CEO the lives of mere mortals would be a total surprise.

Uh, no? US automakers are getting creamed because the federal government withdrew the EV tax credit without any warning, and fewer “customers” are “speaking” because they have less “money” to spend on unsubsidized electric vehicles. This isn’t the customer speaking alone, it’s a policy issue that contracted their buying power.

Yeah – Ford is mediocre at designing vehicles people want. The F150 has saved their ass for 20 years.

The customer has spoken… ford is in decline for misaligning its business objectives.

Hey look, an American auto executive pretending like they haven’t spent decades guiding consumer choices so they could sell very high margin trucks and SUVs to people in cities who don’t need those monsters.

There’s no other place on earth where trucks and SUVs dominate the roads just to crawl around urban parking lots and worsen gridlock. Just about everywhere else reserves trucks as company equipment, construction and service vehicles.

And when these monsters kept getting more expensive they just created worse and worse debt products to keep people buying…. This shit needs to endm american cities are chocked with large high emission vehicles people don’t need. Transit systems are suffering from under funding, roads are packed full, everyone is in debt, and this guy wants you to buy a six figure pick up….

People want good EVs at affordable prices with fast charging options. They made the Ford Lightning truck that was way too expensive. He doesn’t know how to read the room.

How about we go back to non-luxury rangers, and make a 20k electric ranger

Oh wow. You mean the consumer who wants a car they can afford? You haven’t listened to the consumer for 40 years. People want inexpensive cars that are safe and don’t need a lot of repairs. Ford and GM don’t even make regular passenger cars anymore, they make SUVs and light trucks for people who don’t really need them.

Where is Ford’s sub-$30k EV?

Few people can afford an F-150 Lightning or Mach-e.

Just make a regular car an EV. Don’t slap screens everywhere. Just one to monitor the battery level. People want a simple car without a learning curve.

EV sales out paced EV infrastructure, of course it was going to plateau. It’s also killing EV’s resale value.

I mean the 7500 rebate was a massive part if their appeal whether you like to admit it or not

Interesting because the Mach E is an amazing car.

Automakers are in the business of providing cars in order to sell parts. EVs require less maintenance and have fewer moving parts so they don’t want to sell them. They cannot imagine changing their paradigm.

We’re talking about the same company that said it was cheaper to pay out settlements than it was to fix their cars

Fun fact, the mach-E mustang ev outsells the gas powered coupe mustang 2:1.

Dumb bunny! We want AFFORDABLE CARS!

At the same time they whine about Canada allowing 49,000 EVs from China. If people don’t want EVs what are they worried about ?

Or, hear me out….

Your EV offerings are expensive and shit.

In NZ the main EV uptakes have been European and Chinese cars and they’re doing well.

Fortunately we don’t get limited to American dross..

1) ban markup 2) make an affordable EV. The Mach E is a great vehicle but having that as your entry level is crazy.

And they said „Teslas are better“.

Translation. We can’t compete with China and engorge our majority shareholders at the same time.

*opens article.

CTRL-F „affordable“

No matches.

I think I see the problem.