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    „DEI hat die Dinge bei Ubisoft nur verbessert“, sagt ein ehemaliger Mitarbeiter, der über „Fehlinformationen“ „fassungslos“ ist und behauptet, Vielfalt, Gerechtigkeit und Inklusion seien für den Rückgang der Aktienkurse des Assassin’s Creed-Studios verantwortlich


    „DEI hat die Dinge bei Ubisoft nur verbessert“, sagt ein ehemaliger Mitarbeiter, der über „Fehlinformationen“ „fassungslos“ ist und behauptet, Vielfalt, Gerechtigkeit und Inklusion seien für den Rückgang der Aktienkurse des Assassin’s Creed-Studios verantwortlich

    https://www.gamesradar.com/games/assassin-s-creed/dei-only-improved-things-at-ubisoft-says-former-employee-stunned-at-misinformation-claiming-diversity-equity-and-inclusion-to-blame-for-assassins-creed-studios-drop-in-share-prices/

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    18 Kommentare

    2. Dreamtrain on

      People who bash DEI by large are ignorant of how it works, they think that it just means ignoring all candidates to pick a black person or a woman without looking at their qualifications just to fill an arbitrary quota

    3. always_somewhere_ on

      Well, many game studios do bad games. Very few will have a freaking streak of failed projects, failed releases, failed sales.
      If it smells like shit, if it looks like shit, if it behaves like shit, probably DEI shit is somewhat to blame.

      Edit: keep crying in the comments. One of you is yet to make a coherent comment on why DEI made a better game. You are all just being racist while complaining about racists.

      Edit2: didn’t know people were this delusional about AC Shadows being a huge failure.

    4. cfcfan-1990 on

      ***“This work of fiction was designed, developed and produced by a multicultural team of various religious faiths and beliefs“***

      The first game included this disclaimer. Sure they changed it over time to add some virtue signalling, which took away some gravitas of the initial disclaimer, but AC got famous on histories rich cultural and religious diversity. I very much doubt that it suddenly became a problem with AC Shadows.

    5. C_Pala on

      What hurt AC is how bloated and boring they become, nothing else, as everything else tends to be top quality.

    6. pan7h- on

      A DEI hire says „DEI good, consumer baaad“

      The shit coming from unisoft is directly related to putting ideology first and „fun&reality“ last

    9. MagiksSon on

      Dei isnt what is hurting ubisoft, they’ve always been more inclusive and good about diversity in their games way before cIowns started thinking dei was bad because drifters told them what to think. Trash management and shareholders are what’s hurting them.

    11. Tenocticatl on

      There’s plenty of stuff one can criticize about Ubisoft, but I don’t see how any of that would be caused by diversity policies.

    12. Maximum-Flat on

      Well. Keep it going then. Why change? It is not like foreign companies buying your IP at a discount. It must be audience fault for not buying stuff that they don’t like. They should totally use their money to support you even how much they dislike your product. Yeah! It is never your fault! Keep it going! Modern audiences for the win and ignore how concord failed miserably.

    13. SomeBloke on

      The definition of Affirmative Action is white men mostly hiring other white men and paying them more than other employees.

    14. CertainCertainties on

      The early Assassin’s Creed was amazing for the depth of the narrative and cultural references. At its best it was so satisfying to play. I even went from Australia to Rome and photographed myself in specific locations in the game.

      Meanwhile my country’s cricket team began to kick ass again. Cricket nations encompass about a quarter of the world’s population and we had lost our mojo. Our captain mentioned climate change and the Murdoch/Fox/Sky News oligarch mouthpieces said, ‚Go woke, go broke.‘

      Then the climate change guy led Australia to one of its greatest years in the 150 year history of our cricket. ‚Go woke and win‘ was our message.

    15. GamerLinnie on

      Ubisoft the poster boy for DEI.

      https://www.gamedeveloper.com/design/women-are-too-hard-to-animate

      https://www.vg247.com/kassandra-assassins-creed-odyssey-lead

      „Women don’t sell“

      https://splicedonline.com/why-wasnt-aya-the-main-character-in-ac-origins/

      Aya was supposed to play a bigger role in the franchise but ended up with a significantly reduced role.

      https://www.france24.com/en/live-news/20250310-former-ubisoft-bosses-on-trial-in-france-over-alleged-harassment-1

      https://www.theverge.com/2020/7/21/21332534/ubisoft-serge-hascoet-harassment-sexism-racism-metoo

      Toxic culture filled with racism and sexism.

      And I believe the entire executive team are white male with the exception of the HR director.

      Ubisoft what a beacon of diversity. 

    16. lowmankind on

      They’ll try to blame it on absolutely anything but gross corporate ineptitude at the highest level

      But we all know that Yves Guillemot is a corrupt and stupid CEO who has systematically destroyed the company’s reputation with over a decade of awful, mind-numbing stupid leadership

    17. illucio on

      I don’t know how you can say your a fan of Assasssin Creed or Ubisoft specifically and say DEI is the problem. 

      The games quite literally explore history, other cultures, identity and race as core principals of their stories and world.

    18. Upper-Reflection7997 on

      Gas lighting is very real with this article. Obviously it’s dei plus other things together that is the cause of people hating on ubisoft trash games.

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