> Sydney Sweeney snuck up to the Hollywood sign in the dead of night and covered it in bras without the permission of the proper authorities, the LA Times reports. The stunt was a promotion for a new brand of women’s undergarments.
> Sweeney posted a video of the ordeal to her Instagram on Monday night. In the footage, she and a small team packed a van full of unmentionables before heading into the Hollywood Hills. Once at the Hollywood sign, Sweeney is shown stringing bras together and hanging them over the letters.
> According to the LA Times, the Hollywood Chamber of Commerce, the organization that owns the IP rights to the iconic landmark, said the late-night operation was not authorized. The Hollywood Sign Trust, the nonprofit responsible for managing the sign, also reportedly had no knowledge of the stunt.
> “Anyone intending to use and/or access the Hollywood Sign for commercial purposes must obtain a license or permission from the Hollywood Chamber to do so,” Steve Nissen, chief of the Hollywood Chamber of Commerce, told the LA Times in a statement. “The production involving Sydney Sweeney and the Hollywood Sign, as reported by TMZ, was not authorized by the Hollywood Chamber of Commerce nor did we have prior knowledge of it.”
8bitjer on
Well this is exactly why she didn’t. This is better press than getting permission
vanchica on
Good God, now? Really? What a moron.
WA3Travels on
How does one get permission for that? Is there a form to fill out?
lifegoeson5322 on
I’m tired of hearing about Sydney Sweeney
Silent_Version9710 on
Where the hell are more pre fame Linda Carter pics instead of this horse puckey!
sumblokefromreddit on
She sure loves attention. It is like yes we get it you have boobs and of course some bra line. Move on!
FuinFirith on
How stupid am I that I assumed bra hanging was intended as a feminist act?
DreadfulDemimonde on
She’s clinically boring.
Bean- on
When will we stop hearing about Sydney Sweeney every day?
ClubberLang5 on
They’re calling it the most pointless publicity stunt of all time
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> Sydney Sweeney snuck up to the Hollywood sign in the dead of night and covered it in bras without the permission of the proper authorities, the LA Times reports. The stunt was a promotion for a new brand of women’s undergarments.
> Sweeney posted a video of the ordeal to her Instagram on Monday night. In the footage, she and a small team packed a van full of unmentionables before heading into the Hollywood Hills. Once at the Hollywood sign, Sweeney is shown stringing bras together and hanging them over the letters.
> According to the LA Times, the Hollywood Chamber of Commerce, the organization that owns the IP rights to the iconic landmark, said the late-night operation was not authorized. The Hollywood Sign Trust, the nonprofit responsible for managing the sign, also reportedly had no knowledge of the stunt.
> “Anyone intending to use and/or access the Hollywood Sign for commercial purposes must obtain a license or permission from the Hollywood Chamber to do so,” Steve Nissen, chief of the Hollywood Chamber of Commerce, told the LA Times in a statement. “The production involving Sydney Sweeney and the Hollywood Sign, as reported by TMZ, was not authorized by the Hollywood Chamber of Commerce nor did we have prior knowledge of it.”
Well this is exactly why she didn’t. This is better press than getting permission
Good God, now? Really? What a moron.
How does one get permission for that? Is there a form to fill out?
I’m tired of hearing about Sydney Sweeney
Where the hell are more pre fame Linda Carter pics instead of this horse puckey!
She sure loves attention. It is like yes we get it you have boobs and of course some bra line. Move on!
How stupid am I that I assumed bra hanging was intended as a feminist act?
She’s clinically boring.
When will we stop hearing about Sydney Sweeney every day?
They’re calling it the most pointless publicity stunt of all time