Netflix wird seine App neu gestalten, da es mit sozialen Plattformen um tägliches Engagement konkurriert
Netflix to redesign its app as it competes with social platforms for daily engagement
Netflix wird seine App neu gestalten, da es mit sozialen Plattformen um tägliches Engagement konkurriert
Netflix to redesign its app as it competes with social platforms for daily engagement
29 Kommentare
Oh, yeah, I’d almost forgotten that their business model was now to make people watch ads even if they pay.
Side effects of ads business! It has its own gravity.
If you can’t charge a premium ad rate than lower down to become TikTok!
Why would a subscription based streaming platform care about daily engagement? Assuming people aren’t cancelling their subs, wouldn’t it be cheaper for Netflix to have them use the app less?
Also it’s not like people have to decide between having twitter and Netflix.
can’t wait for netflix shorts
Enshitification in full swing.
I swear, Netflix is going to run itself into the ground.
Instead of being transparent about their contents, they muddle the interface to seem mysterious and keep trying to make it seem like they have more content than they do. All while completely ignoring the fact that it makes some people feel like there’s never anything new on the platform.
In addition they’ve been trying to make mobile games happening, all while cracking down on account sharing to the point where it’s just annoying for actual users.
Netflix is the last to the major streaming services in our household. I’ve already hoisted the sails, and the second my family says they don’t really watch Netflix anymore – I’m casting off.
All these companies do is copy each other to their own demise. We don’t want Netflix to behave like a fucken social platform.
Attention, time, capacity, money all these things are different but the same thing
Are they actually going to add the ability to exit the Android TV app using the back button, like every other streaming app, or are we still going to have to awkwardly go into a menu to exit?
Who am I kidding? Useability isn’t the focus here, just enshittification.
They’ve entered that phase every company does of fucking themselves right out of business to obtain that unlimited growth in a finite system.
All I’ve ever wanted was recently viewed at the top, followed by newest arrivals, followed by my list, then every other category below then… like how it used to be when it was new and good.
More enshittification so the shareholders and advertisers can rejoice while the users of the product get fucked over.
Ah, yes, capitalism in 2026.
They should unfix the app. They made scrolling to look at movies terrible
I absolutely loathe the modern world
if I buy a bar of chocolate, I want it to be a good bar of chocolate at a reasonable price. I don’t want it to also contain a large boba milk tea, several bacon strips, and an original soundtrack, and cost 30 bucks because „look at all the stuff we have for you“.
if I subscribe to a video streaming platform…
Its a simple solution, make great content and DON’T cancel it
Netflix Reels!
…FML
Have they tried producing something worth engaging with?
But why?
Uh, yeah cool, just destroy your legacy.
Want to know how to improve engagement? Make better content.
Want to know how to do that? You hire writers, producers, stunt coordinators, special effects creators, set designers, etc., all very skilled ones, maybe in the retired/semi retired range, and build an exceptional talented consulting team. Then when you randomly hand out piles of cash to some randos with no skill or experience, you can use that consulting team to work with whoever you paid a pile of money to so all aspects of the story, production, art, choreography, everything can be reviewed, polished, and improved so you can guarantee that cash nestegg you shilled out is well used. You want to protect your investment with an infusion of competency. Now this consulting team isn’t there to do the work. They are there to guide the work. They might be caretaking 50 different shows and movie a year for you in all kinds of small but highly critical ways and building stage gates to vet and ensure the content meets standards of competency. This can help catch shortfalls before they are problems. This can even guide freelance work providing product needs for various content. Show XYX needs a bigger CGI team. Movie ABC needs a script rewrite. Episode QZP needs stunt coeography for a scene. Now you’re also guiding talent from Hollywood to the right pinpoint spots of need.
And you? You get more killer shows and movies. You protect your nesteggs. You speed up and streamline content flow. The quality of your catelog goes up. You start curating skill sets of industry professionals. You start attracting and pulling in more talent. You improve planning and cash flow. You’re more in tune with project flows. You make smarter, better informed decisions on where you invest. Everyone wins. Every single person wins.
Or…
Or you just enshitify the platform and kill your company.
You know… either or. Flip a coin if they both seem equally good to you.
It’s not a social media platform!! It’s a streaming service. Design the app around streaming.
No one wants this
This is the problem with any company with investors. It’s not enough to make money, they have to make *more* money than last year, regardless of the long term effects.
I just want to watch movies. That’s all. I don’t want to “engage” with my streaming service.
But why does it NEED daily engagement?! This is the same thing I keep asking people I work alongside in tech- why does you need to produce 10 social media posts, or videos, or blogs per day? What exactly are you accomplishing? Because the numbers don’t align with what they’re trying to say is a best practice.
We dropped them before Christmas. Sometimes I miss it, but with this news I won’t be interested in going back at all. Yikes, no thank you.
Introducing new N-Reels, relive moments from your favorite Netflix originals as soon as you open the app without having a choice about it!
Daily Engagement enhancements means the app is just going to get worse. Apps lose their way when the focus shifts from just doing a good job towards the core service, to trying to get people to open the app daily for artificial clicks.
I remember when Netflix used to cost less than £4 and you could leave reviews on the things you saw. When the algorithm actually worked and recommended great things and not the same thing of what you saw.
This change doesn’t affect me, I mean, I stopped paying for Netflix as soon as they stopped allowing password sharing (I stop watching it as much bc, well, it got tired, expensive, repetitive, and I stop having that much time), but every time I learn something new about Netflix or other platforms I’m convinced that I’ve made the correct decision.