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    „Eine Gaming-Erfolgsgeschichte“: Wie Warhammer zu einem der größten britischen Unternehmen wurde


    „Eine Gaming-Erfolgsgeschichte“: Wie Warhammer zu einem der größten britischen Unternehmen wurde

    https://www.theguardian.com/lifeandstyle/2026/jan/18/a-gaming-success-story-how-warhammer-became-one-of-britains-biggest-companies

    Von printial

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    14 Kommentare

    2. BeenCalledWorse on

      Yeah lets celebrate a company who’s business model revolves around scalpers instead of fans.

    3. Welshguy78 on

      Time to seek it to some Yank private equity company that will double the price, make the pieces smaller and make them out of cardboard. You know it’s coming…

    4. sober_disposition on

      For once, a popular British IP that is being exploited successfully for the benefit of British people (and not just people in London!).

      James Bond, The Beatles, Lord of the Rings, Harry Potter – all somehow sold up to America.

    5. jaredearle on

      “Warhammer” isn’t a company.

      *My first games industry job was Mail Order Troll at Games Workshop in 1987.*

    6. Strict_Pie_9834 on

      Games Workshop are cunts

      It’s impossible to buy their books and when you can find them they cost more than a house. They leave piracy as the only option

    7. Gentle_Snail on

      I’ve always liked GW, people tried to boycott them for behind woke a few years ago.

      Their response was to publish an official statement saying if you support sexism or homophobia then they don’t want your money and ‘you won’t be missed’.

    8. Mrbluepumpkin on

      We love being miserable so having an IP dedicated to stories about giving you hope and taking it away is pretty on point.

    9. Thestickleman on

      Never knew it British.

      Just assumed it was American like everything else.

      The down votes are funny. Someone who has no Intrest in warhammer didn’t now it was British…. Shock

    10. huzzah-1 on

      It’s turned into a bubble. I put a little bit of money on GW a few years ago but I bailed out when I saw the signs of SJW nonsense: Go woke, go broke. I took a small profit and got out early.

      They will get bigger, but the risk of collapse is high; they have alienated the old guard, the 40+ year old men who have money to pay for their products, but GW is giving them the middle finger and telling them that they are not wanted! Younger players who are not so concerned about the established lore and aesthetic might save GW, but the fact is that GW’s flagship product, Warhamer 40,000 has lost what made it great in the old days. It’s become clean and commercial and everything is created by a committee.

      If in doubt, ask people who used to work for GW as store managers.

    11. tfhermobwoayway on

      I love Warhammer. It feels like a lot of cultural powerhouses try selling out and going mainstream and losing their soul. Warhammer’s done a good job avoiding that.

    12. BenderRodriguez14 on

      I wonder if/how much the Total War video game series plays into this? It is not made by GW (though is by Creative Assembly, who are also British), but those have been insanely successful and have reeled in a tonne of people who otherwise would have little-to-no interest in the tabletop games. 

    13. trouser_mouse on

      Investing has been way more profitable than funds like VWRP. I suspect given a few years it will be even better given the deals and upcoming media etc. Worth a look!

    14. Rob_Cartman on

      GW has a history of borderline copywrite trolling. Recently they tried to strike down a fan made Warhammer fridge magnet. You might be thinking that seems reasonable… well it was a fan made Warhammer battlemech magnet from Battletech… a different older sci-fi wargame. Here’s a video from the guy who got sued: [https://www.youtube.com/watch?v=EdSwUxQ37Bk](https://www.youtube.com/watch?v=EdSwUxQ37Bk)

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