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    1. Original-Goose-6594 on

      It’s going to potentially start at $30,000. Unless you want seats and windows. And while there might be a $30,000 version – eventually – the first version will be a Titanium $85,000 model. It will take 2 years for the promised $30,000 version and by then that $30k becomes $55k. I feel like I’ve seen this movie before.

    2. tacobellbandit on

      How many EV truck failures is it going to take to teach you this lesson Ford?

    3. ceiffhikare on

      I just want the inexpensive 2 seat 4WD Stomper that has been dangled like a carrot on a string forever now.

    4. Ranger or Maverick ev would be a pretty great entry level vehicle for teens. Doesn’t need a ton of features or creature comforts. Just reliability and a good price point. By capturing the teen and young adult market with a vehicle like this they could steer the conversation and conversion of evs for the next generation.

    5. New_Yesterday3618 on

      Plus it will be 5 more years and +50% before we will be able to buy it in Europe. Hey, is that a Chinese car manufacturer i hear laughing in the distance?

    6. bleedturkeygravy on

      Imagine being a car manufacturer who can’t/ won’t make cars. Just blowing hot wind for their shareholders. Treating your employees and customers like garbage. American industry has become a joke. Shameful.

    7. Lol! Ford has a prototype, while China’s EV has 47-54% of most of the EV marker share in the world. It is like saying „we have a prototype of a spaceship that can get us to Mars, when another country has a spaceship halfway there already“

      US politicians, corporate greed, and oil lobbyist fucked US so hard we are so behind in the EV race.

    8. Regular-Marionberry6 on

      It was supposed to be 25k initially. How much will it end up being? My guess is 48k.

    9. endmill5050 on

      A $30,000 electric truck shouldn’t be like Apollo 11. If it is, your organization has major problems and poor leadership. A $30k electric truck is probably difficult to make with NHTSA standards, *but* it also only needs to make 50 mph. I mean, for truck things a truck doesn’t really need to go faster than 40 mph. Like older trucks (real old, before automatics) it doesn’t need to have good highway driving. A better highway model can then be figured out at that point, *after* people who actually need an electric truck like warehouses have already given you their money.

      Case in point: Airports. Electric Tugs and airplane tractors already exist and have for a long time. Most never make it past 30 mph. All Ford has to do is make a chassis that can do that, take the money, and weld different bodies onto it. This is not landing on the moon.

    10. impactblue5 on

      120 mile range dropping to 60 with any weekend warrior homedepot load. 🤷‍♂️

    11. I dont care how cheap it is, after their shenanigans allowing a pedo protector, felon and adjudicated rapist tour their facilities- Ill not be even considering it.

    12. Mundus_Vincendus on

      BYD has been selling them to our business competitors in Europe, Africa, & Asia. American businesses are now at a disadvantage because of the tariffs not allowing American companies to buy the better, cheaper product.

    13. I’m looking to buy a used sedan, 100k miles, for $2-3k. Financing a $30k vehicle and paying for insurance, and repairs, with how costs for everything else in life are trending…I’ll pass Ty.

    14. DogsAreOurFriends on

      Not Ford, but I note that the Slate electric truck I put a deposit on went up 25% in price.

    15. “Quick! Put out some semi-good news while we are in bad shape for suspending a colleague for standing up to our buddy Trump!”

    16. LustyLamprey on

      After the maverick I just don’t believe them. Unless they are gonna sell me the vehicle straight from the factory, no dealer markup, no floor mats and clear coat package bullshit, I don’t believe them.

    17. As many have pointed out a 30k mrsp means absolutely nothing when there is no direct to consumer option and all production is funneled through dealerships who will mark it up 30-90% for „supply and demand“ reasons.

    18. just_a_guy_with_a_ on

      Bring on BYD. Nothing drives down US auto prices like competition.

    19. This-is-the-last-one on

      Nobody wants electric trucks though. Until charging stations are ubiquitous and fast, EVs will never be mainstream.

    20. JuiceJones_34 on

      Ya… just like the lightning huh? Was supposed to stay under $40K. Never did

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