Reed Duchscher, ehemaliger Manager von MrBeast, sagt, dass das Zeitalter der Social-Media-Superstars zu Ende geht: „Da Social-Media-Algorithmen immer besser darin werden, Inhalte auf die Interessen einzelner Benutzer zuzuschneiden, wird es für Stars viel schwieriger, in allen Feeds aufzutauchen“, sagte Duchscher.

    https://www.businessinsider.com/mrbeast-former-manager-says-age-of-social-giants-is-fading-2025-12

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    27 Kommentare

    1. Hardass_McBadCop on

      Not gonna lie, I’d be really happy if we could never replicate Mr. Beast.

    2. I skipped this phase entirely. I really never understood why these awful, toxic, juvenile, nuisance personalities became so popular. Who looks at Mr. Beast or Logan Paul or these other cretins and says, “this resonates with me! I need to subscribe and see more”? Apparently a lot of people.

    3. I mean, not really? It means that there will be more specialized creators. Little Timmy who watches pokemon content will see more pokemon focused creators instead of seeing Mr beast all over

    4. I’d argue the exact opposite. The algorithm biases the videos that do well. The small time creators never get plays where the Mr beasts of the world get suggested because they do well. It concentrates the viewership to the mega stars

    5. Let’s be honest here, no one on social media is truly a star. They are all pockets of gas that don’t really shine.

    6. Except the „MrBeasts“ of the world only happened *because* of tailored algorithmic feeds. We started funneling people into narrow bands of media based on interests, trending, and paid-for placement. While its true that a smaller person *just starting* has to fight to get into that slot its not because they lack content that gets into people’s feeds but that they lack the viewership, sponsors, watch time, or other metrics that most feeds prefer before *allowing* you appear to a broader audience. While unrelated in a way, its like how Youtube limits how many viewers you can have based on subscribers: prevents people from hitting the front page doing something they shouldn’t be doing (e.g. going out with a bang.) But the same restriction means a new person needs to fight that much harder compared to 5 years ago when you could just viewbot your way to the top and quickly establish yourself. Its not that anybody actually *wanted to see you* but that the algorithm, seeing how „popular“ you are, now pushes you to everybody’s feed.

    7. How did we go from The Filthy Frank show to Mr Beast in like half a generation?

    8. CinephileNC25 on

      I hate that social media has stars. I don’t give a fuck how good someone is as gaming the algorithm (which is what Mr Beast and his empty eyes is good at)… I want people that actually have something to offer society. Music, art, acting, teaching.

    9. Nature_Sad_27 on

      The more followers an individual has*, the less interested in them I become. I just wanna see normal people doing stuff I’m interested in, not entitled people being materialistic and performative.

      *(on YouTube, the only place I ‘follow’ people)

    10. I suspect it’s also down to the fact more and more use the „don’t recommend anything from this channel“ function more and more.

      At one point YouTube learns not to show me stupid content like that

    11. Good. The world doesn’t need people with massive audiences with sway and power.

    12. Influencers/social media celebs are parasites, for the most part. I cant say they are all bad, that wouldn’t be fair, but it seems like a lot of them are just kind of one and the same. I don’t even want to call them influencers because it puts them on this pedestal and gives off a sense of importance. And for what?

      This phase of broccoli headed dorks/thick eye brow girls, needs to come to an end. And while Im at it, stop with the forced positivity and lame overreactions, especially to simple things. Thats also annoying.

      “Ohhh my GOD, he did NOT just dip his fry into that shake. That is DIABOLICAL!”

    13. the_party_galgo on

      Thank goodness. My YouTube is strictly about my interests and I would not have it any other way. I legit have no idea who are the biggest YouTubers and didn’t know about Mr Beast for a while.

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