British Airways befürchtet eine Zukunft, in der KI-Agenten Flüge auswählen und Marken gespenstisch werden
https://www.theregister.com/2025/12/13/british_airways_fears_a_future/
British Airways befürchtet eine Zukunft, in der KI-Agenten Flüge auswählen und Marken gespenstisch werden
https://www.theregister.com/2025/12/13/british_airways_fears_a_future/
13 Kommentare
I don’t know what that means. I can search flights and order by price *today*. What new stuff will an agent offer?
Don’t worry, they’re all going to implement ~~lottery~~ auction systems so that the AI agent recommends the ticket from the airline that gives them the most commission.
This is funny. It’s like they’re afraid that machines, as their new “customers”, won’t care for their efforts around selling a brand to emotionally connect with, and bullshit us with. It’s their “just put the fries in the bag” moment.
We’ll, I pick the cheapest option at any given time. In that sense, it will be an effective implementation of the technology.
But as others have said, it will be abused for profit on the part of the people controlling the AI anyway, so it certainly won’t benefit anyone but the companies themselves.
We are stuck in an endless cycle of subscriptions and and advertisers shoving their shitty ads down our throats forever.
Make the best product and the bot will pick you.
Based on my recent experiences flying with BA, this should be the least of their worries. Quality of service has absolutely nosedived, and if agents base activities/bookings on consumer sentiment then BA going to be left in the dust.
BAs brand is in the dirt though, over the last 20 years they’ve become a company who still charge a premium price but have the customer service on par with a budget Airline
So do we fear personalized AI pricing
There has, for a long time, been a slight margin I’m personally willing to swallow to fly BA which was my preferred airline.
However , with falling customer service (BA has fallen from their perch long ago) and rising costs of everything, care as much about the airline brand is I do is the aircraft a Boeing or Airbus and are the engines trent or rr…
How about British Airways makes their loyalty program more compelling rather than crying foul over AI Agents. Today 15th December 2025 they have downgraded their Avios points program, to get bronze flight status you need 25 flights a year! If BA made compelling customer loyalty programs I would share their concerns but they have done nothing but cut back and then try and blame their own cheapness on others. I’ve been using BA for many years and this year I made the decision it’s not economical to do so anymore if I can fly short haul flights I can often get cheaper deals with budget carriers. If AI agents enable that behaviour so that BA has to be more competitive, I say good they’ve been way too stingy recently and people have been telling them over and over again and they haven’t been listening so honestly it’s their fault.
I’m still not flying BA again either way.
Isn’t this the same company that famously rebranded and lost a shit ton of customers in the process because they didn’t understand their own brand appeal?
I’ll be frank with all the airlines if they’re paying attention, you provide transportation as a service and the only time I ever look for your brands is when I’m trying to figure out which company to avoid, otherwise I’m just looking for cheapest price
AI agents won’t ghost brands — they’ll just stop rewarding weak differentiation.
If price, reliability, and convenience are comparable, brand loyalty was already fragile.