Diese Reise-Influencer wollen keine Gratisgeschenke. Sie sind KI | Social-Media-Beiträge von KI-erstellten Reise-Avataren kosten viel weniger in der Produktion, sehen aber dennoch echt aus und klingen auch so. Menschliche Influencer befürchten, dass sie verdrängt werden.

„Travel companies, tourism boards and other businesses are turning to A.I.-created influencers to lower costs, control messaging and create content more quickly, and human influencers fear they’re being elbowed out.

Large travel organizations appear to favor beautiful young women for their A.I. avatars — there seem to be few, if any, men.

Comments on A.I. influencers’ accounts range from heart emojis and words of affirmation to attempts to “out” them as A.I. Some people don’t seem to realize, or perhaps care, that the digital influencers are not real.

Viewers may value the feeling that human travelers are sharing their unvarnished adventures and opinions, the A.I. avatars’ lack of authenticity will soon be harder to detect. “The colors, the detail — they are already insanely good,” Mr. Cibari said. “It can already be impossible to tell the difference.”

All this leaves some travelers, like Taliesen Black-Brown, 28, a filmmaker from Seattle, feeling even less trusting of what they see online. Social media, he said, already felt “fake and vapid.” Now, he added, “this stuff is even more inauthentic because it’s not even connected to someone’s real life experience.”

oh no, useless things getting replaced by other useless things

Of all the jobs I can get behind AI automation for, influencers (and travel influencers especially) are probably the ones.

While it likely would never be public, I’d love to see actual industry ROI data on any “influencing” marketing. I feel like the whole Instagram online life thing is such a up their own butt thing where only other Insta influencers care. Do real people who spend money actually care what any of these posters, human or AI, do and base their financial decisions on them?