McDonald’s zieht KI-generierte Weihnachtswerbung aufgrund von Gegenreaktionen zurück
https://www.bbc.com/news/articles/czdgrnvp082o
McDonald’s zieht KI-generierte Weihnachtswerbung aufgrund von Gegenreaktionen zurück
https://www.bbc.com/news/articles/czdgrnvp082o
40 Kommentare
McDonald’s is so bland they should ask AI to generate some new burgers. Cant get worse…
Coca Cola: “lalalala I can’t hear you” 🙉
Remember last year when everyone was up in arms about Coca Cola using AI in their christmas adverts? And now this year they’re just doing the same and nobody is saying anything?
We’ll get another McDonald’s AI ad in a heartbeat and nobody will bat an eye. There’s already AI ads for insurance companies and car manufacturers flooding the airwaves and we don’t see any articles about those.
Companies with enough money can withstand the „backlash“ for a month or two, and then continue on as planned, because this shit is just going mainstream. They know it’s going to be the norm so they’re just going full steam ahead and waiting for the public to stop complaining, because they’ll just keep buying the product anyway.
This is all going to get a lot worse before it gets better.
They’ll try again next year.
It was so terrible, I almost want to believe it was on purpose for the bad (but free) publicity.
Get the clankers out of entertainment.
This makes me want to go to Wendy’s
Peoples utility prices have gone up and the waters contaminated so that McDonald’s can put even less effort into an advert
If only there was a way to know if people liked AI videos before making an entire ad using AI…/s
Consumers absolutely hate AI with a passion but the tech bros just won’t back off lol
I like that
Bullying corporate ghouls works!
How to save money with AI (not) and then have everyone hate you afterwards. And then say it wasn’t AI that did it, it was their sweat and tears tweeking it.
So what was the point of using AI if it didn’t save you time or money?
„Following the outcry, The Sweetshop — the production company hired by TBWA\Neboko to create the ad — released an [incredibly defensive statement](https://lbbonline.com/news/melanie-bridge-sweetshop-the-gardening-club-mcdonalds) justifying their work.
“For seven weeks, we hardly slept, with up to 10 of our in-house AI and post specialists at The Gardening Club [our in-house AI engine] working in lockstep with the directors,” Sweetshop’s CEO wrote.
***Sweetshop even went so far as to argue that the amount of labor hours wasted cleaning up AI hallucinations justified the horrible end product.***
“We generated what felt like dailies — thousands of takes — then shaped them in the edit just as we would on any high-craft production,” they said. “This wasn’t an AI trick. It was a film.”
“I don’t see this spot as a novelty or a cute seasonal experiment,” the CEO continued. “To me, it’s evidence of something much bigger: that when craft and technology meet with intention, they can create work that feels genuinely cinematic. So no – AI didn’t make this film. We did.”
But imagine how much money they saved instead of filming something like a singing plastic fish on the wall.
Whats amazing to me is that companies the size and wealth of McDonalds and Coca Cola alike would resort to AI .. like, why? to cut costs? What is the net benefit?
It can’t just be costs in advertising.. what am I missing here?
That was also the most obvious AI made video ever
Can we see this ai slop add anywhere?
Burger so thin the pickle is thicker now.
AI is trash and everyone hates it. Can we please just stop before it’s too late?? NO ONE GIVES A FUCK. Enough!
„this wasn’t an AI trick“
Lol
I’m glad we as a species can band together on something at least. Would be nicer if it were around other things but this is a good start.
AI Slop and they want us to be excited for it? No, piss off, pick up a camera, get some direction, some pose and prose and make a damn commercial. Lazy ass corporations at this point.
It warms my heart to see such a growing pushback against generative AI.
Keep raising hell and shaming company’s that openly use AI
The commercial was awful and stressful to watch.
The ”premise” is stupid. It shows a bunch of outlandish things and makes the case that Christmas is “the worst” and people are best off spending Christmas….at McDonalds?
Like who on Earth thinks this?
Unbelievable these zillion dollar companies can’t squeeze out $200k for a proper commercial shoot
Shaming works. Let’s keep it up.
I will say this until it happens. The day any company (News would be like the BEST example) markets themselves as „AI Free“ is the day that company wins a shit load of money. But, too bad every company in the world has their dick in the AI bubble.
What I don’t understand is why these multi-billion dollar corporations are doing this. The other one I saw on Reddit was a Coca-Cola Christmas ad, where their famous 18-wheeler truck’s wheels kept changing in positions and in numbers, clearly the result of AI.
I’m still hardcore against using it, but work in a non-profit, underfunded, overworked arts org so I can understand people do. But fucking McDonalds of all places can afford a decent ad campaign.
If you sympathize with ai are you even a whole person with a soul
Honestly, with all the information about how bad it is for you, and how expensive it’s gotten, who even eats this crap anymore?
there are very few avenues where AI is actually useful, in the end humans must be in the mix to make the end product that the AI helped generate, although the idea will be middling and lacks in conviction in its own ideas, so it’s often a creative trap
The only thing I like about McDonald’s is that every time their food enters the presidents mouth, humanity is one day closer to advancing, rather than declining.
AI is just so fucking lame. Like it’s so stupid. I hope we can just keep shaming these companies for pushing it down our throats
I dunno who still needs to hear this… but in case anyone forgot… people with morals are boycotting McDonalds for supporting AI and Donald Trump. They aren’t the cheapest option anymore… take your money somewhere else.
McDonalds thinks it knows what it’s doing – Use AI for everything to promote human unemployment, then sell cheap meals to the unemployed…
Problem is, you need a job to afford McDonald’s these days. Checkmate Ronny.
Hopefully these companies will learn people hate AI before people become too complacent to complain.
CEO: We heard your concerns! We are taking action to ensure it never happens again.
Also CEO: Try again on these idiots in a few weeks
Every corp is going to do this. It’s ez slop, then ez attention, then ez to apologize for, and then repeat. It’s rage farming. McDonald’s doesn’t need advertising in USA. They’ve reached everyone already.
Their food is garbage