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    McDonald’s zieht aufgrund einer Gegenreaktion eine KI-generierte Weihnachtswerbung zurück, die auf seinem niederländischen YouTube-Kanal veröffentlicht wurde


    McDonald’s zieht aufgrund einer Gegenreaktion eine KI-generierte Weihnachtswerbung zurück, die auf seinem niederländischen YouTube-Kanal veröffentlicht wurde

    https://www.bbc.co.uk/news/articles/czdgrnvp082o?at_link_id=4362DE84-D5C5-11F0-890B-B33465234C3A&at_link_origin=BBCNews&at_campaign_type=owned&at_campaign=Social_Flow&xtor=AL-71-%5Bpartner%5D-%5Bbbc.news.twitter%5D-%5Bheadline%5D-%5Bnews%5D-%5Bbizdev%5D-%5Bisapi%5D&at_bbc_team=editorial&utm_social_handle_id=612473&at_ptr_name=twitter&utm_social_post_id=619386854&at_medium=social&at_format=link&at_link_type=web_link

    Von tylerthe-theatre

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    22 Kommentare

    1. Adorable-Database187 on

      I didnt think the Butlerian Jihad would start with a people that considers two pinches of salt and pepper in patato mash spicy.

    2. -LoboMau on

      Not surprising at all. People tend to dislike creative work that feels inauthentic, especially when it’s for something as sentimental as a Christmas ad.

    3. CaptchaSolvingRobot on

      Coca cola also had to pull their AI generated Christmas ad.

      Maybe reminding people that their corporate overlords would love nothing more that to replace them with robots just isn’t in the spirit of Christmas..?

    4. sE_RA_Ph on

      I could get through about 5 seconds of the ad before I had to turn it off it was so bad

    5. noethehoe on

      Why does Japan get cool anime girls singing for McDonald’s ads and we get this dude, very very unfair.

    6. zen_simian on

      so what? the ragebait worked, clicks were had, views were collected and they’ll just keep baiting engagement forever

    7. Lyelinn on

      I wish AXE would pull their slop from reddit as well. I’ve got like 10 posts in the last hour from them with same ai slop video that looks horrible.

    8. Common_North_5267 on

      fast food slop and AI slop, a match made in corporate board room hell.

    10. audentis on

      > Following the video being made private on the McDonald’s Netherlands YouTube channel, The Sweetshop’s chief executive Melanie Bridge defended the advert.
      >
      > As quoted in Futurism, she said the production process took „seven weeks“ where the team „hardly slept“ and created „thousands of takes – then shaped them in the edit just as we would on any high-craft production“.

      So the AI tools underperform so much they have to burn people out by having shifting through boatloads of shit clips to deliver a final product that still sucks?

      I don’t think „the team hardly slept“ is the defense she thinks it is.

    12. fredagsfisk on

      > The advert was created for McDonald’s by Dutch company TBWANeboko and US production company The Sweetshop.

      Well, I wouldn’t expect much better from a company who thinks it’s a good idea to use a name that’s one mispronounciation away from „The Sweatshop“, and whose chief executive apparently thinks that talking about how their team „hardly slept“ for nearly two months is a good defense against this criticism.

    13. yourfriendlyreminder on

      I haven’t seen this many people talking about one ad in a long time. Seems to have worked.

    14. bourbonWar2020 on

      To be fair, it’s just a shitty negative ad whether AI generated or not.

    15. Varnarok on

      Good, what absolute slop it was, even if you don’t care that it was AI generated. Like who wants to hear about how shit Christmas supposedly is and that we should all huddle at the McSlop factory instead.

    16. AlexrooXell on

      When will corporations learn that they will face backlash if they half ass ads with AI? There is lots of research that shows how people have an implicit negative bias against AI…

    17. Suikerspin_Ei on

      Good!

      Still waiting for AI doing something good other than in research.

    19. Top_Accident9161 on

      Crazy how its always the most evil companies using ai ads, almost as if there is a connection between being evil/soulless and being pro ai.

    20. Melodic-Account9247 on

      but why would they do that i thought they slaved away for days and days with the top most ai experts to make sure the video was perfect in every frame they even yelled about how proud they were of it why would they ever want to remove such a divine work of art off the net

      on a serious note genuinely don’t see what they expected the sentiment on ai in general is pretty negative right now and will be for a long time no shit it was going to get shit on like do they not have a multi billion dollar marketing department i would guess that at least one lad there would be like

      sir I don’t think releasing a shitty ai video about us calling one of the most beloved holidays miserable is a good marketing strategy

    21. trollsmurf on

      Is it still published anywhere?

      Coca-Cola also makes trash AI videos.

      Spare no expense.

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