Die Technikwelt schläft auf der aufregendsten Bluetooth-Funktion seit Jahren | Auracast ist in vielen Kopfhörern, Fernsehern und Telefonen integriert. Warum also reden die Hersteller nicht darüber?

Some of the details of this new(er) Bluetooth feature:

>It’s been a few years since the official introduction of the Bluetooth technology Auracast, which allows devices like earbuds, headphones, speakers, and hearing aids to connect to a single source without the need for pairing. Like a radio picks up your local radio stations, all you have to do is connect to the right broadcast. These could be flight announcements from your gate at the airport, the microphone a teacher is using during a presentation, or the TV you’re watching while on the treadmill at the gym.
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>By letting you link directly into one of these broadcasts, Auracast can increase auditory accessibility for those who are hard of hearing, or just more easily pick the relevant information out of a noisy environment. Auracast is available today, but many tech companies don’t yet support it, and others barely talk about it — even when it’s in their products.
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>But why the reticence? When talking broadly about the industry, Peng might have the answer. “There was also a degree of industry hesitancy, which is typical with emerging technologies. Manufacturers often weigh the risks of investing in features that may not yet be widely adopted or standardized.”
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>Auracast, though, is already in earbuds and headphones, and not just expensive ones from JBL or Sony. EarFun earbuds — which are all under $100 — include it, and according to marketing manager Helen Shaw, the company’s design team spent months troubleshooting compatibility issues to get it working. And since EarFun uses Qualcomm chips in its earbuds, Qualcomm assisted in resolving some of those issues. But the experimentation and determination from a smaller company like EarFun shows that Auracast integration doesn’t require a large company with big resources to invest in its future.
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>Where there does need to be some investment is the infrastructure — in the form of transmitters and employee training — in the places where Auracast can be most useful. But that adoption hasn’t been fast. Venues, including the Sydney Opera House, have begun adding Auracast support for performances, as have some universities and churches, but it’s going to take broader knowledge and wider availability in headphones, earbuds, and hearing aids before we see it regularly and it starts to benefit those with accessibility needs in their daily lives.
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>This is why the lack of more extensive marketing is frustrating, especially when it comes to its potential use in the home. The technology is already in many people’s ears, and maybe also in their TVs.

There seems to be some decent potential with this technology in the home, especially as a large cohort of people reach an age where a degree of hearing impairment is expected. It will be interesting to see whether there’ll be a push with this technology, or whether it like many other promising technologies will fade into obscurity.

My 2018 vehicle can’t reliably connect to my phone via Bluetooth like half the time.

Maybe manufacturers should focus on making the first gen shit work properly first.

Aura cast is fantastic. Better connectivity, less battery usage, incredible sound. The Sennheiser Momentum 4 True Wireless earbuds are incredible with Auracast.

And most top-tier hearing aids as well the flagship Android phones support it already.

Apple is dropping the ball here, insisting on its inferior MFI technology.

BLE audio is a massively complex standard but if enough vendors do a good job implementing it it will fix most of the current problems with Bluetooth audio including:

– high latency
– clunky multi device switching outside of the apple/air pods ecosystem
– degraded audio quality when the mic is active