Warum hassen die Norweger Tesla nicht wie der Rest Europas?

The slump does not stop. [Tesla](https://www.wired.com/tag/tesla/) sales in Europe slumped again in November 2025, confirming a [negative trend](https://www.wired.com/story/whats-driving-teslas-woes/) that has been going on for more than a year.

Data reported by [Reuters](https://www.reuters.com/business/retail-consumer/tesla-november-car-registrations-drop-58-france-49-denmark-data-shows-2025-12-01/#:~:text=Analysts%20pointed%20to%20growing%20competition,sold%20model%2C%20Mobility%20Denmark%20said.) shows monthly registrations of Tesla automobiles—an accurate way of measuring sales—halved compared to the same month in 2024 in the continent’s main markets: -58 percent in France, -59 percent in Sweden, and -49 percent in Denmark. In Germany, where the [Elon Musk](https://www.wired.com/tag/elon-musk/)-controlled automaker has its only European plant on the outskirts of Berlin, recorded just [750 vehicles sold](https://www.cnbc.com/2025/11/05/tesla-musk-germany-sales-down.html) in October, less than half the number [sold](https://www.cnbc.com/2025/11/05/tesla-musk-germany-sales-down.html) a year earlier.

The big exception to this downward trend is in Norway, where registrations of Tesla cars nearly tripled to 6,215 units.

The numbers for the first 10 months of 2025 expose a structural crisis. Tesla lost about 30 percent of European sales compared to the same period in 2024, according to [data from the European Automobile Manufacturers‘ Association](https://www.acea.auto/pc-registrations/new-car-registrations-1-4-in-october-2025-year-to-date-battery-electric-16-4-market-share/#:~:text=New%20car%20registrations:%20+1.4%25,ACEA%20-%20European%20Automobile%20Manufacturers'%20Association), the body that groups the industry’s manufacturers on the Continent. Tesla’s market share in the electric car segment fell from 12.6 percent in May 2024 to 7.2 percent in May 2025, according to analysis by Schmidt Automotive.

[Volkswagen](https://www.wired.com/tag/volkswagen/) took the lead among electric vehicle manufacturers by selling 133,465 units in the first six months of the year versus Tesla’s 108,878, and Chinese manufacturer BYD sold more than twice as many cars as its US rival in October.

Read the full story here: [https://www.wired.com/story/why-dont-norwegians-hate-tesla-like-rest-of-europe/](https://www.wired.com/story/why-dont-norwegians-hate-tesla-like-rest-of-europe/)