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    Netflix orientiert sich endlich an einem Schlüsselelement des Medien-Playbooks: Merchandising

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    1. cnbc_official on

      Netflix was the early leader in streaming. It’s been later to another crucial piece of the media playbook — merchandising and live events.

      The streamer has only recently begun adopting tried-and-true marketing methods that have been in play for the likes of the Walt Disney Company, Universal and Warner Bros. Discovery for decades: Namely, consumer product partnerships, special release events and venue destinations that drive fan engagement.

      In January, the company struck its first master licensing deal with Jazwares, the maker of Squishmallows, to develop a product line for “Stranger Things,” including figures, play sets, toy vehicles, costumes and stuffed toys. Jazwares has existing partnerships with brands like Pokemon, Star Wars, Peppa Pig and Hello Kitty.

      More recently, Netflix signed a landmark licensing deal with toy giants Hasbro and Mattel to develop toys and consumer products based off smash hit “KPop Demon Hunters.”

      Read more: [https://cnb.cx/49m1LC3](https://cnb.cx/49m1LC3)

    3. BigBadJeebus on

      Stranger Things and Squid Game were merchandising giants… So why the „finally“?

    4. Pinksamuraiiiii on

      I know a lot of parents have been looking for K-pop Demon Hunter toys, and they were bringing out the questions to Netflix as to why there wasn’t a lot of availability.

    6. MlD-CENTURY-MOD on

      They get this! Meanwhile, I am sure there’s a huge group that would buy Lumon Industries gear but Apple won’t license…

    8. 89colbert on

      If it doesn’t include physical copies of their content, at least the films, not interested.

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