KPop Demon Hunters ist der größte Netflix-Hit aller Zeiten. Wo sind die Spielsachen?
https://www.bloomberg.com/news/articles/2025-11-05/kpop-demon-hunters-toys-will-arrive-in-2026-long-after-christmas
KPop Demon Hunters ist der größte Netflix-Hit aller Zeiten. Wo sind die Spielsachen?
https://www.bloomberg.com/news/articles/2025-11-05/kpop-demon-hunters-toys-will-arrive-in-2026-long-after-christmas
38 Kommentare
*From Bloomberg News reporter Lucas Shaw:*
Given the time required to produce and ship many consumer products and a level of fandom few anticipated, most of the toys inspired by KPop Demon Hunters won’t be ready until the first or second quarter of 2026.
The delay is bad news for toymakers and retailers, who want to give kids their favorite Christmas presents and take advantage of the yearend shopping frenzy in the process.
Yet, Netflix says it isn’t worried about the short-term inconvenience. Consumer products are still just a tiny business for the streamer, which views toys and clothing more as marketing for its programming than as a revenue generator. The real challenge for Netflix is whether it can turn KPop Demon Hunters into the first blockbuster kids franchise it owns the rights to.
Netflix is not on the ball.
They’ve wasted the potential of Locke and Key, Witcher, Umbrella Academy and The Last Airbender. These could have been huge franchises with much bigger merchandising opportunities. Each of those ended up being a forgettable flash in the pan because Netflix fails to exercise discretion over their show runners, producers and writers.
It’s make successes like KPop Demon Hunters and Stranger Things seem arbitrary and coincidental. It makes sense that they’re completely unprepared to cash in on a hit.
I hope they don’t win the bidding war over WB.
That’s kinda dumb of Netflix. Even Mr. Beast is in the toy game. Why even bother making entertainment for kids if you’re not going to exploit them for additional rivers of revenue? To not do so is a sin against the sacred Rules of Acquisition.
I did see a Halloween costume of a character. Though first I thought it was costume from the Boys.
https://corporate.mattel.com/news/for-the-fans-netflix-goes-golden-forging-unprecedented-kpop-demon-hunters-master-toy-partnerships-with-mattel-and-hasbro
Too bad it’s too late to do the Star Wars Kenner thing and let them pre-order toys for the holiday season
They’ll be tons of them by the time of the sequel.
Ya my niece ask for this for Christmas and couldn’t find any online
Not just toys it’s hard to find any merch – I had to order off Amazon and delivery took long enough to know it’s coming from overseas (I’m in Canada).
It takes over a year of development to make toys, it doesn’t happen overnight. Had they known it was going to be a giant hit I’m sure they would have started much earlier on it, but I have no doubt they’ll have a line out when the sequel hits.
Wouldn’t this be Sony L’s fault since they gave it to netflix due to lack of faith? To be fair, i believe if it would have released on theaters it would have done bad.
Disney made the same mistake with Frozen. Massive sleeper hit, no merchandise for Christmas. Only Frozen was released in late November, and Netflix has had, what, six months? They’re dropping the ball hard on this one.
So far only heard of those stickers in Shin Ramen packs
Maybe not everything needs a toyline
I remember when cash grab merchandising of art was seen as a negative.
Kids don’t play with toys anymore… At least not enough compared to decades before. But kids do wear clothes and eat food, and you can bet Netflix has been plastering HUNTR/X on those.
lol .. last Saturday I was with my girls at toy store and mentioned to my wife that there nothing related to the KPop hunters. My kids can’t stop singing and dancing the songs, so I’m sure they would freak out if there were dolls, props or whatever.
K-pop demonhunters was being shopped around and even Sony didn’t think it would succeed. Netflix was kind of a last stop. No one wanted to make toys based on the “untested” premise. Pretty hilarious to see how out of touch the executives are with the current pop culture.
They likely didn’t think the movie was gonna be the hit that it ended up being since Sony had no faith when they sold it to Netflix.
I would buy a Rummi action figure.
Yeah heard of Blockbuster they new how to market merchandise , Netflix is own it’s way out.
Figure collector here, kids don’t collect figures adults do. Kids are into games and media not physical figures and toys. Fornite figures failed twice, If it not an old IP with nostalgia, no one is buying it. Most of the regular lines are barley holding on. Star Wars merch winds up at Ollie’s now for pennies on the dollar. Hasbro is moving away from physical figures and toys and getting more into games and media. It also takes upwards of 2 years to create a figure or toy from scratch to mold and this was a suprise US hit from an old long running show.
They really weren’t expecting this to be one of the biggest films of the year, and you can tell.
Netflix executives: „you’d think we would be greedy, but we’re actually incredibly dumb.“
I actually appreciate this because it could mean Netflix isn’t just making content for the sake of making content. Unlike Creatures Nintendo and Pokemon who have been making shows my entire life just to sell toys, maybe Netflix actually just wanted to make a popular movie to prop up its already existing service not squeeze more out of fans.
Netflix made one of the most successful toy advertisements of the decade but forgot to make the toys,
I feel insane.
They licensed the toy rights two weeks ago so yeah, maybe it’s a bit late but honestly who saw this coming
Complain about losing money from account sharing and neglect making an easy couple hundred million dollar bag from this movie. I’m sure subscription prices will raise again next year
They didn’t plan for it to be big as it was its like asking why they didn’t make Leo toys. If it ain’t a established ip no one is willing to make toys
Is this movie actually any good or is this just a kids movie? I don’t like K-pop and I usually don’t like animation movies for kids either. The songs I heard sounded like overproduced crap and so I’m wondering, do grownups really watch animated movies for kids in their free time or do kids just watch this movie like a million times. Why is it so successful.
Allegedly,
Netflix is really dumb when it comes to merch.
They don’t do toys, or even plan for it. They just don’t care because they are a tech company. They didn’t even make the movie, Sony made it for them. So who knows if it even ever got discussed. I know that when they worked with other IPs that already existed, and I mean some IPs that sells BIG numbers world wide for toys, Netflix still wouldn’t even talk to the company that owned the IP about toys.
They did eventually cave in and made some way later, but it was a lot of bad noise. Then there was another time early on when Netflix was making another animated film, so for merch preparation Netflix reached out to a big toy company to make merch, but then after the first few interactions, ghosted them for a while. Netflix didn’t say which characters they needed for the toys, who was the main character and which were important on the show, so they ended up making a bunch of merch of characters that barely appeared on screen. …. So Yeah.
– Allegedly.
Kind of ironic that there’s a rumored Bridgerton x Barbie collab for early 2026 so there might be dolls for a showed aimed at adults before there are dolls for the movie aimed at kids.
In your butt? We all left Netflix years ago.
Swap meets beat Netflix to the punch!
There’s probably a copyright issue.
Dang it, we’re already getting sick of hearing about this trite across the web, we don’t need to be reminded of this K-Pop ridden garbage whenever we’re passing by the Electronics section in Target and Walmart!🤦🏾♂️
I remember hearing that toys need about 12 months to design, produce, and bring to market. Larger companies like Disney will start production early for movies that they know will be a hit or have had previous success.
Vital hits like K pop demon hunters and squid game, we’re not intended to be so successful so their merchandise lagged behind the release.
I think that even Disney gets caught off guard with some of their shows and movies. The Mandalorian did not have any merch ready for its release, so for the first few months, any baby Yoda products out on the market were knockoffs or handmade.
Way to go for a Canadian show yes it’s canadian the person who made it is canadian