Goh, de wolk was toch altijd een essentieel deel van het logo, vind ik toch.
Downtrust on
Belgians and complaining about logo redesigns that are fine. Match made in heaven
madery on
New owners new logo π€·ββοΈ
Tman11S on
It looks a bit like the logo of a cheap chain, which dreamland isn’t
Fire69 on
Didn’t they go out of business a couple of years ago?
interceptorv8 on
π
Tough_Brain7982 on
No.
Master_Toe_1631 on
Er is iets dat me stoort aan de golvende letters..
theta0123 on
Previous one is better. Dreamland nicely on top of the rainbow.
This one looks…anything but magical.
I do however really like the font of the new logo
patxy01 on
Typo is hard to read. Besides that I don’t care
Thecatstoppedateboli on
A brand image consultant made easy money there
Organic-Step-2965 on
Let me guess: You created it?
Pop-A-Top on
Wtf, wa is er mis met het oude?
Defective_Falafel on
Sowieso dat er iemand het woord „knipoog“ in de voorstelling van het nieuwe logo gebruikt heeft.
St3vion on
Dreamland Ghana
jan904 on
Looks a bit „Murica“ to me
X3N04L13N on

diiscotheque on
Sea Land
somgooboi on
It’s the first time I notice there was a star in their logo. They should’ve kept the cloud.
BoddAH86 on
My favourite thing about this is imagining the tens of the thousands of euros some consulting firm got paid to come up with the new logo and the thousands more that will be required to update it everywhere.
RethanEast on
The logo is fine with today’s standards of logo’s but their AI generated mascot (no joke) is crazy.
LiamSwiftTheDog on
It’s ass
Captain_goals on

Objective_Moose5190 on
Awful
Fake_Hyena on
Ik zeg toch nog altijd de Lima.
Ok_Homework_7621 on
Wouldn’t have noticed. Don’t care enough to pay attention to logos.
But what’s the problem with the new one?
DekrianVorthus on
ah the classic minimalist logo thats all the rage nowadays…its horrible
EntangledPhoton82 on
Ugly and it breaks the brand recognition. Dreamland and its logo were well recognized and had a positive connotation with customers.
I wonder how much they paid some design firm to mess this up.
I always love when companies feel the need to fix what is not broken. /s
JustaguynamedTheo on
Thanks dreamland for clarifying what type of queer you are (pansexual)
KidBuak on
Zoon van de kassierster heeft dat duidelijk in Canva gemaakt met een template
M8R1X on
They’re in their „Toys are Us“ era
Chivako on
Still not a bed shop….
hellflame on
90s meet 80s…
eikebah
PugsnPawgs on
Looks more American (just the name instead of an actual logo), so boring, bland, uninspired, which is BAD for a toy store.
DarkNemuChan on
For the ignorant or oblivious people here:
1. Toy Champ has ownership of all Dreamland stores. It has been quite a while like this.
2. For the rebranding they where searching to have the same name for all stores. In the end Dreamland name was kept and applied to the Toy Champ stores.
3. The mascot of Toy Champ was a monkey named ‚Champy‘. This monkey was also rebranded to ‚Dreamy‘. This is also a monkey but with rainbow hair.
40Β Kommentare
Yea that’s a no from me.
π€’
I do not care.
Massive improvement from a design standpoint!
Goh, de wolk was toch altijd een essentieel deel van het logo, vind ik toch.
Belgians and complaining about logo redesigns that are fine. Match made in heaven
New owners new logo π€·ββοΈ
It looks a bit like the logo of a cheap chain, which dreamland isn’t
Didn’t they go out of business a couple of years ago?
π
No.
Er is iets dat me stoort aan de golvende letters..
Previous one is better. Dreamland nicely on top of the rainbow.
This one looks…anything but magical.
I do however really like the font of the new logo
Typo is hard to read. Besides that I don’t care
A brand image consultant made easy money there
Let me guess: You created it?
Wtf, wa is er mis met het oude?
Sowieso dat er iemand het woord „knipoog“ in de voorstelling van het nieuwe logo gebruikt heeft.
Dreamland Ghana
Looks a bit „Murica“ to me

Sea Land
It’s the first time I notice there was a star in their logo. They should’ve kept the cloud.
My favourite thing about this is imagining the tens of the thousands of euros some consulting firm got paid to come up with the new logo and the thousands more that will be required to update it everywhere.
The logo is fine with today’s standards of logo’s but their AI generated mascot (no joke) is crazy.
It’s ass

Awful
Ik zeg toch nog altijd de Lima.
Wouldn’t have noticed. Don’t care enough to pay attention to logos.
But what’s the problem with the new one?
ah the classic minimalist logo thats all the rage nowadays…its horrible
Ugly and it breaks the brand recognition. Dreamland and its logo were well recognized and had a positive connotation with customers.
I wonder how much they paid some design firm to mess this up.
I always love when companies feel the need to fix what is not broken. /s
Thanks dreamland for clarifying what type of queer you are (pansexual)
Zoon van de kassierster heeft dat duidelijk in Canva gemaakt met een template
They’re in their „Toys are Us“ era
Still not a bed shop….
90s meet 80s…
eikebah
Looks more American (just the name instead of an actual logo), so boring, bland, uninspired, which is BAD for a toy store.
For the ignorant or oblivious people here:
1. Toy Champ has ownership of all Dreamland stores. It has been quite a while like this.
2. For the rebranding they where searching to have the same name for all stores. In the end Dreamland name was kept and applied to the Toy Champ stores.
3. The mascot of Toy Champ was a monkey named ‚Champy‘. This monkey was also rebranded to ‚Dreamy‘. This is also a monkey but with rainbow hair.
https://preview.redd.it/r80zey0k6wwf1.jpeg?width=674&format=pjpg&auto=webp&s=618f163ee9cdea997ac0ab6925482bcab574d626
My kid loves the monkey ‚Champy‘ so she is glad it’s kinda kept in this way.
https://i.redd.it/147x5b5t6wwf1.gif