Politische Videos auf TikTok, die gegnerische politische Parteien kritisieren und emotionale oder unhöfliche Sprache verwenden, erzeugen mehr Engagement. Liberale Accounts sahen mehr Engagement für Rassengerechtigkeit und COVID-19-Transparenz, während konservative Accounts sich mehr mit Abtreibungsrechten und Klimapolitik befassten.

I’ve linked to the news release in the post above. In this comment, for those interested, here’s the link to the peer reviewed journal article:

https://www.sciencedirect.com/science/article/abs/pii/S0747563225002559

From the linked article:

A new study published in Computers in Human Behavior suggests that **political videos on TikTok that criticize opposing political parties and use emotionally charged or uncivil language tend to generate higher levels of engagement**. These patterns appear across both liberal-leaning and conservative-leaning accounts, though with some notable differences in how each group responds.

One of the most consistent findings was that videos that criticized an opposing political party received the most engagement. This includes higher rates of likes, comments, and shares. Across the dataset, roughly one-third of videos featured such content, and it was the strongest predictor of engagement for both liberal and conservative accounts.

The study also analyzed specific political issues. Topics like racial justice, student debt, child welfare, and the January 6 Capitol attack were among the most engaging overall. However, some topics showed distinct ideological patterns. **Liberal accounts saw more engagement on racial justice and COVID-19 transparency, while conservative accounts engaged more with abortion rights and climate policy**.