Swatch zieht nach dem Aufruhr der chinesischen sozialen Medien „Slanted Eye“ Anzeige
https://www.ctvnews.ca/business/article/swatch-pulls-slanted-eye-ad-after-chinese-social-media-uproar/
Von esporx
Swatch zieht nach dem Aufruhr der chinesischen sozialen Medien „Slanted Eye“ Anzeige
https://www.ctvnews.ca/business/article/swatch-pulls-slanted-eye-ad-after-chinese-social-media-uproar/
Von esporx
2 Kommentare
Lol.
Like literally, the amount of stuff that has to go wrong for a company like Swatch to greenlight an ad like that….
The Guardian has the same story with a pic of the advert included: https://www.theguardian.com/world/2025/aug/18/swatch-slanted-eye-ad-backlash-china
Seriously.
> “The brand’s image has collapsed. (Swatch) thinks they can just apologise and salvage everything? It’s not that simple,” another user wrote.
And
> China is one of Swatch Group’s biggest markets …
What the hell was Swatch thinking with this ad? In what possible way would it work out in their favour?