UK Watchdog kritisiert „offensive“ Darstellung älterer Menschen in Anzeigen
https://www.theguardian.com/media/2025/jun/19/uk-advertising-standards-authority-criticises-offensive-portrayal-older-people-adverts
Von F0urLeafCl0ver
UK Watchdog kritisiert „offensive“ Darstellung älterer Menschen in Anzeigen
https://www.theguardian.com/media/2025/jun/19/uk-advertising-standards-authority-criticises-offensive-portrayal-older-people-adverts
Von F0urLeafCl0ver
17 Kommentare
Just goes to show, stereotypes rarely ever do justice to the real deal.
Age seems to be the last area of the human condition where people feel entitled to be as cruel and negative as they can without fear of criticism
>More than a fifth of those surveyed believed that depicting ageing as something to be “fought”, especially in beauty advertising, had the potential to cause harm by influencing how an older person saw themselves, or how society might view and treat them.
Aging is something people want to ‘fight’, because generally we are more attractive when we look younger.
And I know plenty of grumpy elderly people, including my own parents. It might be a stereotype but it has some basis in reality. I worked retail for 5 years and most of my negative customer interactions were with people of pension age.
> and implying many are lonely and isolated.
The ads begging for money implying this are ok though?
> A survey and focus groups involving 4,000 adults of all ages found that more than a third thought people over the age of 55 tended to be negatively stereotyped in ads
Crazy, people still watch adverts
Ageism is the only ‚ism‘ that is truly accepted in society with no consequences at all.
And it’s not just ’saying mean things‘, it’s legit discrimination as well.
We should all be against it, even if only for selfish reasons – we all get old!
[deleted]
Poor watchdog. Totally blind for newspapers selling news using hate on immigrants. Or must be a terrified small Chihuahua.
???
So, old people are the only ones left watching tv and th eonly ones with disposable income, and they don’t like that there’s tons of adverts for old people?
And they don’t like how they are portrayed?
Come off it…
Okay, I’m 27 what is B2B and why am I supposed to understand it but not my parents?
Well as a cheerful old person that tried to help younger colleagues and brushes off insults connects to my age, I’ll do just that.
Always feel bad when I watch TV in the daytime that half the ads are about funerals and Wills. Can’t old people even watch a bit of Countdown without being reminded they’re nearly dead??
I have to say the older I get, currently m53 the more I could not give a toss about anything or anyone come to think of it 😂.
Concentrate on the real things 👍
>showing an “offensive” portrayal of older people – by stereotyping them as grumpy and intolerant
Cause a lot of them are lmao
„An elderly man fires off a tirade at a child who has asked “grandad” to return a mud-covered football that has landed on his gleaming car. He is then seen eating a microwave dinner for one and chuckling, with the now-deflated ball pinned to the table next to him by a large kitchen knife.“
Yeah that sounds like a typical old person, so what is the issue?
Ay 82 I have a problem with severe osteoarthritis & cannot walk. However , I am not senile or suffering from any form of Altzheimers problems. I am self taught with the technology I use , my life was spent in the repair of all types of vehicles & heavy plant which kept me on the move at all times. I find the worst people to deal with are medical staff , they have this „unable to listen or hear“ what is said to them & some have the tendency to ignore you all together. I know this from a stay in hospital 18 months ago , I was due tro be brought home by ambulance , the staff in the ward asked did I have stairs in the house , I told them there were 15 steps on the stair BUT I stay downstairs all the time & therefore did not use them , but there were two shallow steps into the front door . On bringing me home two teams turned up to carry me upstairs , they weren’t needed & an argument ensued ith the crews & their dispatch , because nobody listened.
Image what it’s going to be like in the future for the old. Current batch have it good