Google recently held its big annual product announcement event – I/O 2025 – and it got lots of upbeat coverage. There were dozens of new product upgrades across Android, Search, Gmail, etc. Of course, the big focus was AI.
Google seemed to be lagging in AI but has caught up to speed lately with its models topping various AI leaderboards. Not surprising, Google has deep wells of computing power and talent to compete in AI.
However, behind the scenes, all is not so rosy. Almost 75% of Google’s revenue comes from search, and it’s about to be drastically reduced. As anyone who has gotten used to using ChatGPT, Claude, or DeepSeek instead of Google Search will tell you – AI is miles better. Google is about to transform old Search into an AI Search like ChatGPT, Claude, DeepSeek, and all the other AIs; but the problem is their days of 90% market domination in this new medium don’t seem repeatable.
Google are about to be replaced as the dominant means of internet search – but just how much, and how fast?
WorldofLoomingGaia on
Google Gemini Pro is the best AI I’ve ever used and it’s not even close.
Xnub on
Yet google search has grown in last 2 earnings reports. Also they are a leader in ai and have integrated it into search with monetization.
Sry dooms day scenario is overblown. Will it have a affect, yes. Is it google destroying, lol No.
LeinadLlennoco on
I finally just switched my default search on my phone to DuckDuckGo because I was so tired of google trying to open the App Store to download their search app every time I do web search. Very happy with the switch so far.
ssjg0ten5reddit on
Ah thanks for the totally unbiased take from ai-supremacy.com
mtsim21 on
The recent verge podcast I think was a really good discussion about this. The entire internet is built to game google search at the moment, but soon, the entire internet will be rewritten to allow AI agent access (things like MCPs). And when that happens, the internet as we know it and google as we know it are most definitely over. It’s a rock and a hard place for google at the moment: when do they make the leap and leave the old internet, and 75% of their revenue, behind? Will they ever? Or will they let ChatGPT remake the whole internet in their image? So interesting.
elVanPuerno on
I advertise in google and it’s sending less and less qualified traffic. I feel like it’s days are numbered.
JaJ_Judy on
No it’s not, quit it with these stupid headlines – all they have to do is open a conversation option with their Gemini response to a search query and they’re already in a better spot than shitGPT.
Not to mention they already have advertising business setup.
In my opinion they’re the BEST position to minimize the world’s slow but sure transition to using LLMs for search
qwogadiletweeth on
If google search was anything like it was 15-20 years ago then they might have been in a better place. It has gone completely down hill over years, where common pop culture references or surface level technical issues appear in results rather than nuanced details relevant to my search query. I used to be able to type a technical issue and end up on a random sites message board containing the exact problems fix.
Magnusg on
Am I the only one who hates AI integration into search?
Like I want to search what’s actually out there and available. I don’t want AI to summarize something for me and to potentially lie at the same time….
Am I the only one who feels this way?
Like when people say AI is better, do they mean it gives them more readable answers? Or are they saying that it searches for things better?
sigmonsays on
i continue to use search, why?
AI is wrong all the damn time and gets mediocre results at best.
Brock_Petrov on
Bad timing to have to break up your company too xD. Google is fked
chadwicke619 on
People trying to make money off AI are desperately trying to convince the world that AI is so many things that it’s not to so many people.
TurbulentLion741 on
If I’m shopping, I’m not going to use Ai for that unless it’s something very specific and more research is required.
TheCassiniProjekt on
Good, you reap what you sow, enshittify the search engine and people will use something else since you made it worse out of contempt for the user. I hope YouTube goes the same way from its current market dominance
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Submission Statement
Google recently held its big annual product announcement event – I/O 2025 – and it got lots of upbeat coverage. There were dozens of new product upgrades across Android, Search, Gmail, etc. Of course, the big focus was AI.
Google seemed to be lagging in AI but has caught up to speed lately with its models topping various AI leaderboards. Not surprising, Google has deep wells of computing power and talent to compete in AI.
However, behind the scenes, all is not so rosy. Almost 75% of Google’s revenue comes from search, and it’s about to be drastically reduced. As anyone who has gotten used to using ChatGPT, Claude, or DeepSeek instead of Google Search will tell you – AI is miles better. Google is about to transform old Search into an AI Search like ChatGPT, Claude, DeepSeek, and all the other AIs; but the problem is their days of 90% market domination in this new medium don’t seem repeatable.
Google are about to be replaced as the dominant means of internet search – but just how much, and how fast?
Google Gemini Pro is the best AI I’ve ever used and it’s not even close.
Yet google search has grown in last 2 earnings reports. Also they are a leader in ai and have integrated it into search with monetization.
Sry dooms day scenario is overblown. Will it have a affect, yes. Is it google destroying, lol No.
I finally just switched my default search on my phone to DuckDuckGo because I was so tired of google trying to open the App Store to download their search app every time I do web search. Very happy with the switch so far.
Ah thanks for the totally unbiased take from ai-supremacy.com
The recent verge podcast I think was a really good discussion about this. The entire internet is built to game google search at the moment, but soon, the entire internet will be rewritten to allow AI agent access (things like MCPs). And when that happens, the internet as we know it and google as we know it are most definitely over. It’s a rock and a hard place for google at the moment: when do they make the leap and leave the old internet, and 75% of their revenue, behind? Will they ever? Or will they let ChatGPT remake the whole internet in their image? So interesting.
I advertise in google and it’s sending less and less qualified traffic. I feel like it’s days are numbered.
No it’s not, quit it with these stupid headlines – all they have to do is open a conversation option with their Gemini response to a search query and they’re already in a better spot than shitGPT.
Not to mention they already have advertising business setup.
In my opinion they’re the BEST position to minimize the world’s slow but sure transition to using LLMs for search
If google search was anything like it was 15-20 years ago then they might have been in a better place. It has gone completely down hill over years, where common pop culture references or surface level technical issues appear in results rather than nuanced details relevant to my search query. I used to be able to type a technical issue and end up on a random sites message board containing the exact problems fix.
Am I the only one who hates AI integration into search?
Like I want to search what’s actually out there and available. I don’t want AI to summarize something for me and to potentially lie at the same time….
Am I the only one who feels this way?
Like when people say AI is better, do they mean it gives them more readable answers? Or are they saying that it searches for things better?
i continue to use search, why?
AI is wrong all the damn time and gets mediocre results at best.
Bad timing to have to break up your company too xD. Google is fked
People trying to make money off AI are desperately trying to convince the world that AI is so many things that it’s not to so many people.
If I’m shopping, I’m not going to use Ai for that unless it’s something very specific and more research is required.
Good, you reap what you sow, enshittify the search engine and people will use something else since you made it worse out of contempt for the user. I hope YouTube goes the same way from its current market dominance