Branding -Experten für Entscheidungen, Max zu HBO Max zurückzukehren: „Ein Firmenwanderung der Schande“
https://variety.com/2025/tv/news/branding-experts-max-renamed-hbo-max-1236399788/
Branding -Experten für Entscheidungen, Max zu HBO Max zurückzukehren: „Ein Firmenwanderung der Schande“
https://variety.com/2025/tv/news/branding-experts-max-renamed-hbo-max-1236399788/
19 Kommentare
Does anyone really care about this? This feels more like hbo walking into a room and announcing, “oh my god, I’m so embarrassed, I just changed my name back again, oh geez, can you believe it?”
No body cares.
None of this made any sense
Gulf of Home Box Office
It’s was dumb to drop HBO name in the first place that’s what produced so many great shows and carries the prestige tv moniker.
Zaslav brought shame upon HBOs name. The discovery merger disaster should go down as a case study for bad business leadership
They’re also purposely doing all this media crap regarding the rebrand to distract from their budget nightmare ruining all of their biggest shows
can Casey Bloys please be fired already.
Will it come out that this was all for a Last Week Tonight bit?
Zaslav still will get a bonus for making these hard decisions
Not even that.
Walk of shame at least implies you got some.
This is how AT&T Fiber is going to screw over those of us who got unlimited MAX with the 1 gig plan, isn’t it?
It wasn’t so much the name change that bothered me. They downsized their library and got rid of a bunch of stuff for discovery content.
TCM used to have way more available before the switch.
They wanted Max cause it sounds like “maximum but all the brand equity is in three letters: HBO
Never stoped calling it hbo anyway lol
It’s really embarrassing.
I never stopped calling it HBO.
I mean doesn’t everyone just still call it HBO? Or is that just me?
Here’s a crazy idea, just call it HBO.
Even spelled out Home Box Office stills works. Imagine if someone had bought the HBO brand from them. Priceless. You can’t fill in the negative space of an “a” and call it an “O”. I would drop the max too. Pointless.
Wow, paying a CEO millions to make stupid decisions like these.