Wie plüschige Pinguine im Wert von 30 US-Dollar einem NFT-Unternehmen halfen, den Krypto-Winter zu überstehen

tldr; Pudgy Penguins, a brand of NFTs, has thrived during the crypto downturn by selling physical plushy versions in over 3,000 Walmarts and other retailers, alongside their digital counterparts. The plushies, retailing for $8 to $30, have helped the brand’s NFTs double in value, with the cheapest virtual penguin selling for $45,000. The success came after the brand was acquired by entrepreneur Luca Netz, who expanded its presence and merchandise, leading to over $800 million in NFT sales since 2022 and a significant rise in NFT prices following the Walmart launch.

*This summary is auto generated by a bot and not meant to replace reading the original article. As always, DYOR.

Turns out real products have more usability than crypto that is still looking to solve a problem?