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9 Kommentare
The rise of China’s soft power has been fuelled by global successes in fields ranging from gaming and films to consumer brands and technology.
Success stories range from the blockbuster video game Black Myth: Wukong, inspired by Chinese mythology, to the acclaimed sci-fi novel The Three-Body Problem, later made into a Netflix series.
This rapidly growing global footprint has prompted Japan – long regarded as a leader in fields such as gaming and animation – to launch an initiative to promote the country’s own culture.
The report also said: “Cultural phenomena such as Labubu, which gained global popularity in 2025, alongside strong recognition for brands like Huawei and TikTok, and the growing exports of electric vehicles, enhance China’s reach further.”
Zou also pointed to the recent “Chinamaxxing” trend among young Americans who are embracing Chinese wellness practices and lifestyle choices, saying the “positive implications for China’s soft power building should not be too hastily dismissed”.
lol are we going to learn Labubus are a psyop?
I dunno. In my personal sphere at least, none of these things have done much for China as no one really connects them to China. People like Labubu for itself, they don’t inherently connect it to China. My niece owns plenty of labubus but thought they were from Japan. This is distinctly different from Pokemon or Sanrio where the brand is inherently tied to it’s japanese origin.
Same for games. Sure people liked Black Myth, but honestly most gamers are likely more familiar with Chinese Gacha games like Genshin. And in that sphere China is largely co-opting Japanese style and thus, again, the games aren’t really intrinsically tied to any sort of representation of Chinese culture in the minds of players. You can see this conflict clearly when every time a Mihoyo game adds a China region, it’s received poorly and foreign players frequently lash against designs that are too „Chinese“.
So sure, China is getting a foot into the global door. But it’s often doing so wearing a hat and funny glasses so people don’t recognize it’s China.
I can’t see people in Japan caring about the rise in China soft power. Tik Tok is already big in Japan, and is there a movement to counter it? No. People consume Genshin, but do people want to counter it? No.
Japan is already increasing China soft power on their own, with stuff like Suikoden, Three Kingdoms, martial arts collaboration with Hong Kong, Apothecary Diaries, Son Goku, Chinese-style food, etc.
China’s “clout” is well deserved
If anything, from a western perspective, it feels like S. Korea is the one with the cultural clout.
Perhaps Japan needs to work on not promoting hatred of foreigners if it wants soft power.
Sorry. I don’t think I’m going to take Chinese state media claiming Japan is running scared of Chinese media with anything more than a grain of salt.
I don’t think anybody cares. In general, Japan is so internally and domestically focused so this article does not make any sense.