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    Costco widersetzte sich Trumps DEI-Richtlinie, als Target und Walmart ihre Ausgaben reduzierten. Das Geschäft boomt


    Costco widersetzte sich Trumps DEI-Richtlinie, als Target und Walmart ihre Ausgaben reduzierten. Das Geschäft boomt

    https://fortune.com/2026/02/13/costco-defies-trump-on-dei-business-booming/

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    44 Kommentare

    1. CouchCorrespondent on

      …and will continue to in the future.

      People will remember who was on the right side of history…and who bent over.

      Edit: grammar

    2. seductiveFanny on

      I don’t even understand why anyone would listen to Trump and think that what he says is intelligent and powerful enough for you to attempt. This man bankrupted his business, was fined for racism. What makes you think his admire on recruitment would work

    3. 76bigdaddy on

      Love how the party of FREE MARKETS and CAPITALISM are now all:

      You can’t run your business the way you want to. Hire and promote the people you want.

    4. LipstickLustee on

      Costco told Trump “nah” on DEI rollback Target and Walmart folded, Costco cashed in principles or profit?

    6. LuvKrahft on

      Because normal people don’t fucking care about culture war bullshit.

      The people pushing this anti woke shit can’t even tell you what ‘woke’ or ‘DEI’ or even ‘white culture’ is.

      They just heard they need to panic about some shit on Fox News.

    7. BabyYodaX on

      My Costco shopping has literally gone up 500%.

      Just a reminder, you can purchase shoes, clothes, fragrances, and small appliances online from them.

      Also, utilize Costco Next. They have a lot of the Korean skincare products that I use, and I am purchasing it from Costco.

    8. VladtheInhaler999 on

      I see people in maga gear at Costco all the time. They love the woke business and how much it benefits everybody.

    9. reddittorbrigade on

      They have just realized that Trump won’t make their businesses grow.

      The people or the consumers are the king.

    11. ranchoparksteve on

      Costco has always had better management and remarkably very few other stores copying their ideas.

    13. MichaelParkinbum on

      I wish we had a Costco where I live. Just fucking walmart and sams club.

    14. amprather on

      Also Costco is suing the Trump administration over Tariffs….and looks like they may win.

    17. gafftapes20 on

      I largely stopped shopping at both target and Amazon. I went from spending probably close to 10k a year between the two of them, they were our primary source for clothing, supplies, groceries, etc. Now we shop local and and joined Costco. Just quitting Amazon drastically reduced our consumption of junk. Having to find alternatives makes me realize how much I bought that was unnecessary just because it was convenient.

    18. BlackberryMaterial57 on

      Welcome to Costco, I love you!

      Seriously is one of the best operated stores. Love them! Bought stock awhile back and it’s up 75%!

    19. wrxninja on

      And this is why I’ll support Costco when they open a new store in NH. We’re soooo excited 😍

    20. panfist on

      Unfortunately the costcos near me are so successful and crowded that I can’t handle going. There’s never enough parking, the line to get gas is so long it wraps around other thruways causing gridlock, the checkout line takes up the entire wide aisle that runs from the front to the back of the store, you have to contend with people trying to check out when you’re just browsing aisles on the other side of the store.

      It’s a madhouse

    21. Foodspec on

      I fucking love Costco! (Insert idiocracy meme here) but they’re steak choices are usually on point

    22. Admirable-Bit-7581 on

      This is what happens when you prioritize your employees and members.

    26. jmchao on

      I hope Costco is also scooping up the talented minority workers tossed out by rival retailers.

    27. Straight-Ad6926 on

      I’m sure a sternly worded letter is being drafted as we speak. That’ll definitely stop people from buying those rotisserie chickens.

    28. now_you_listen_here on

      I loved Costco before. But this year I have massively scaled back and essentially eliminated my spending at Target, Home Depot, Amazon, and Walmart (I call it the THAW boycott), replacing as much as possible of what I would normally buy there with Costco purchases. 

    30. Ok-disaster2022 on

      I remember Dolly Parton commenting on making Dollywood more inclusive: more inclusive means more customers. 

    32. ChiliCorndogs on

      Boycotts work. Fuck these spineless companies, they wont get my money ever again. Add hulu/Disney, McDonald’s, and Amazon to the list.

    33. karlbelanger1661 on

      As a Canadian, Costco is one of the very few American businesses I will even think of supporting. I’ve scaled back substantially on items I get from Costco because they are an American company but they carry a lot of Canadian products, offer good employee conditions and I did not forget they told the Trump „Administration“ to pound sand when they tried to force them to modify their DEI policies. Canada first, for sure, but Costco are ok in my book.

    35. river_tree_nut on

      At a time when people are voting with their wallets more than ever, it pays to not be a dick. Ain’t it grand how we went from „Welcome to Costco, I love you“ to „Costco is now the moral leader of USA“ in just 20 years!?

      There was also the (unverified) Reddit story of the Costco employee who had a serious stalker but never knew about it. Until she was called into HR where they told her we found out you had a stalker, so we surveilled them, collected evidence, alerted the authorities, and that person has just been arrested.

    36. OHAnon on

      I have always been a Costco member since I left home. I have shifted even more of my spending to them and don’t see that changing. Costco + Winco is a winning combo.

    38. MyTrashCanIsFull on

      I literally dropped Amazon, Target, and Walmart because of this and picked up a Costco membership.

      Long live $1.50 hotdogs!

    40. nutano on

      They are changing their return policies though… because too many people were abusing it!

    44. Ameph on

      Need gas this weekend. Time to drive 30 minutes to the Costco so I can also buy stuff there.

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