In Kulturen, in denen Männer aktive Eltern sind oder in denen die Kluft zwischen Arm und Reich groß ist, investieren Frauen eher in ihr Aussehen, um um Partner zu konkurrieren, so eine Studie aus 55 Ländern. Frauen investieren möglicherweise mehr in ihr Aussehen, um Partner zu gewinnen, die finanzielle Sicherheit bieten können.
New research connects the size of the beauty market to male parenting effort
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New research connects the size of the beauty market to male parenting effort
New research suggests that the size of a country’s cosmetics industry may be directly linked to how much fathers contribute to childcare and the level of economic inequality within that society. The findings propose that **in cultures where men are active parents or where the gap between the rich and poor is wide, women are more likely to invest in their appearance to compete for partners**. These results were published in the journal Evolution and Human Behavior.
To test these hypotheses, Kim conducted a cross-cultural analysis involving data from up to **55 countries**. The study used the total financial size of the cosmetics industry in each nation as a proxy for female ornamentation and male choice. This data was sourced from Euromonitor, excluding baby products and men’s grooming items.
Kim’s analysis revealed a strong association between paternal effort and the beauty market. In countries where men performed a higher proportion of childcare and domestic labor, per capita spending on cosmetics was higher. This supports the idea that when men are active caregivers, they become “prizes” that warrant increased mating effort from women.
Economic disparity also emerged as a strong predictor of beauty spending. The analysis showed that as income inequality and social mobility scores increased, so did the size of the cosmetics industry. **This suggests that in stratified societies, women may invest more in their appearance to attract partners who can offer financial security.**
For those interested, here’s the link to the peer reviewed journal article:
https://www.sciencedirect.com/science/article/abs/pii/S109051382500100X
And look where America is heading. No fault divorce, potentially limiting access to credit. Removing affirmative action. There is a plan in place. And the weakest of men desire it.
*BBLs sadly blew up for that reason, sad but true.
I wonder if this is p-hacking or a real effect.
Umm do we have an example of a culture where women *don’t* invest in their appearance to attract a mate? Like, the steps taken might be different everywhere, but I can’t think of a single instance where women and men don’t do whatever they can to attract a mate, individual outliers aside
So economic inequality causes women to want to “look good” in order to attractive high net worth men? And the idea is that high net worth men means financial security for those women. That implies that if everyone could offer relatively the same financial security that women wouldn’t want to look good? How do you determine if a male will be an active parent before having a child?