Diese Anzeige auf YouTube zeigt eine Dame davor "Kapellbrücke" in Luzern. CH Mobile gehört zu Sunrise und ich bin ehrlich gesagt irritiert über die Entscheidung, für ihr Produkt zu werben. Ich bin mir auch nicht sicher, ob es niemanden interessiert oder niemand erkennt, dass es sich um KI handelt? Was denken Sie?
https://i.redd.it/dokozp8t2ofg1.png
Von Known_Position-0523
11 Kommentare
I think it’s sloppy and cringe
So embarrassing. How can this pass any review
I think we will have to get used to that
Nobody will care very soon enough
Who even needs a proper ad when AI-generated images and videos exist? /s
Almost as asinine as that embarrasingly bad Brack-Campaign.
As someone who works in advertising (and a fervent hater of AI) I can guarantee you that this will happen more and more.
In the end of the day, the person who will decide what design tool we’re using is whoever is in charge of the budget, and AI is cheaper. I’m 100% convinced that at least one graphic designer at sunrise had to publish this while hating it, but keeping face in fear of loosing their job.
I don’t care, I simply consider it a cheap choice.
Like if someone used cliparts for an advertisement instead of hiring a designer. Ok for a yard sale, would look bad on an ad by the national railways company.
Having said that, I don’t feel any specific impetus to defend the jobs of designers that used other methods. They can use AI, or show their clients that they are better than AI even if more expensive. We have not defended who painted [beautiful ad posters](https://www.galerie123.com/en/original-vintage-poster/52943/bitter-campari/) when photography replaced them, we have not defended [complex photo compositions](https://www.saturdayeveningpost.com/wp-content/uploads/satevepost/1960_12_03-107_SP.jpg) on film when digital photos became a thing, we have not defended [real stunts in tv ads](https://www.youtube.com/watch?v=OJU3PrHvxn4) when computer graphics made that trivial to simulate.
We just look at better things as artistic endevour and we look at cheap things as disposable communication material.
If anything, this pushes me to go to a good photo gallery or a museum. I am not going to feel outraged because some intern needs to learn dall-e instead of learning how to shoot a photo in a rush, both are worth little. It’s not that sunrise was making art pieces before: [one](https://www.markt-kom.com/wp-content/uploads/2021/10/211012_Sunrise_B2B_Testimonial_SIGG_FCB2.jpg) [two](https://www.markt-kom.com/wp-content/uploads/2021/10/211012_Sunrise_B2B_Testimonial_SIGG_FCB22.jpg) [three](https://www.markt-kom.com/wp-content/uploads/2021/10/JPG_171547_SU_Testimonial_Kamp_SWISS_Bilanz_210x139_CO_V3.jpg)
I don’t watch ads, which means that I don’t care. Why should they pax a five-six figure number to a marketing company, when AI can do it basically for free. Why would you care about the quality of an ad though.
They should have add Cervin on the mountains.
And maybe Geneva water jet.
If already everything is wrong so why not…
Just looking at the image on mobile without zooming, I couldn’t tell. It seemed a bit weird, but not necessarily AI generated. On PC, if I pay attention, I can see the inconsistencies.
Doesn’t matter to me though, I’d care about service than about advertisements that I don’t watch anyway (thanks, pi-hole / Adguard / brave / ublock origin!).
i hate advertisements so I really don’t care if they use AI for that. the less money is spent on shit like that the better